{"id":1264,"date":"2014-02-07T06:16:15","date_gmt":"2014-02-06T22:16:15","guid":{"rendered":"http:\/\/www.gpcommon.org\/ch\/?p=1264"},"modified":"2017-10-24T15:55:07","modified_gmt":"2017-10-24T07:55:07","slug":"2013-harvard-workshop-review-3-taza","status":"publish","type":"post","link":"http:\/\/www.gpcommon.org\/ch\/2014\/02\/07\/2013-harvard-workshop-review-3-taza\/","title":{"rendered":"2013\u54c8\u4f5b\u6148\u5584\u5de5\u4f5c\u574a\uff083\uff09Taza\u5de7\u514b\u529b\u5de5\u5382 \u793e\u4f1a\u4ef7\u503c\u4e0e\u5546\u4e1a\u4ef7\u503c\u7684\u7edf\u4e00"},"content":{"rendered":"<p>\u4f5c\u8005\uff1a\u674e\u9896\u751f\uff08 Helen Li \uff09<\/p>\n<hr style=\"width: 100%;\" width=\"100%\" \/>\n<h3><span style=\"color: #008000;\"><b>\u57fa\u672c\u4fe1\u606f<\/b><\/span><\/h3>\n<ul>\n<li>\u65e5\u671f\uff1a2013\u5e7412\u670818\u65e5\u4e2d\u5348<\/li>\n<li>\u5730\u70b9\uff1a\u5de7\u514b\u529b\u5de5\u5382<\/li>\n<\/ul>\n<p><em>\u5bfc\u8bed\uff1a\u5f53\u524d\u5bf9\u793e\u4f1a\u4f01\u4e1a\u7684\u8ba8\u8bba\u4e3b\u8981\u53d1\u7aef\u4e8e\u975e\u8425\u5229\u90e8\u95e8\uff0c\u800c\u4f01\u4e1a\u8fd9\u4e00\u7aef\u7684\u8ba8\u8bba\u4ecd\u7136\u4fa7\u91cd\u4e8eCSR\u3002Taza\u5de7\u514b\u529b\u5de5\u5382\u66f4\u786e\u5207\u7684\u8bf4\uff0c\u662f\u4e00\u5bb6\u6709\u793e\u4f1a\u4f7f\u547d\u7684\u4f01\u4e1a\uff0c\u5b83\u628a\u5546\u4e1a\u4ef7\u503c\u548c\u793e\u4f1a\u4ef7\u503c\u7d27\u5bc6\u7ed3\u5408\u3002\u8fd9\u6837\u7684\u8ba8\u8bba\uff0c\u5c24\u5176\u6700\u8fd1\u4e24\u5e74\uff0c\u5728\u7f8e\u56fd\u65e5\u8d8b\u70ed\u70c8\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u76f8\u4fe1\uff0c\u8fd9\u6837\u7684\u7ed3\u5408\u662f\u672a\u6765\u7ecf\u6d4e\u7684\u8d70\u5411\u3002\u867d\u7136Taza\u7684\u89c4\u6a21\u4e0d\u7b97\u5927\uff0c\u96c7\u5458\u53ea\u670960\u6765\u4e2a\uff0c\u4f46\u4f5c\u4e3a\u4e00\u4e2a\u6848\u4f8b\u6765\u89c2\u5bdf\uff0c\u65e0\u8bba\u662f\u5176\u5546\u4e1a\u5b9a\u4f4d\u548c\u8fd0\u4f5c\uff0c\u8fd8\u662f\u793e\u4f1a\u4ef7\u503c\u7684\u575a\u5b88\u548c\u4f20\u64ad\uff0c\u542f\u793a\u90fd\u662f\u5f88\u5927\u7684\u3002<\/em><\/p>\n<p>\u7ed3\u675f\u4e0a\u5348\u7684\u8bfe\u7a0b\uff0c\u5de5\u4f5c\u574a\u5b66\u5458\u4eec\u9a6c\u4e0d\u505c\u8e44\uff0c\u4e58\u8f66\u524d\u5f803\u516c\u91cc\u4ee5\u5916\u7684Taza\u5de7\u514b\u529b\u5de5\u5382\u53c2\u89c2\u3002<\/p>\n<h3><span style=\"color: #ff6600;\"><b>\u7802\u822c\u7c97\u783a\u7684\u9ad8\u7aef\u5de7\u514b\u529b\uff1f<\/b><\/span><\/h3>\n<p><span style=\"line-height: 1.5em;\">Taza\u91c7\u7528\u58a8\u897f\u54e5\u4f20\u7edf\u77f3\u78e8\u5de5\u827a\uff0c\u751f\u4ea7\u6709\u673a\u5de7\u514b\u529b\u3002\u5de5\u5382\u4e0d\u5927\uff0c\u5728\u9ebb\u8428\u8bf8\u585e\u5ddeSomerville\u5e02\u7684\u4e00\u4e2a\u65e7\u4ed3\u5e93\u91cc\uff0c\u53ef\u662f\u4ea7\u54c1\u5374\u662f\u5f88\u9ad8\u7aef\uff0c\u901a\u8fc7\u5929\u7136\u548c\u6709\u673a\u98df\u54c1\u5168\u56fd\u8fde\u9501\u8d85\u5e02Whole Foods Market\u7b49\u9500\u552e\u6e20\u9053\uff0c\u9500\u552e\u5230\u7f8e\u56fd\u768450\u4e2a\u5dde\uff0c\u5e76\u51fa\u53e3\u5230\u52a0\u62ff\u5927\u548c\u6b27\u6d32\u4e00\u4e9b\u56fd\u5bb6\uff1b\u540c\u65f6\uff0c\u5b83\u4e5f\u53d7\u5230\u5f88\u591a\u9ad8\u6863\u9910\u5385\u5927\u53a8\u7684\u9752\u7750\uff0c\u5305\u62ec\u54c8\u4f5b\u5e7f\u573a\u67e5\u5c14\u65af\u9152\u5e97\u5185\u7684Henrietta&#8217;s Table\u9910\u5385\u7b49\u3002\u5b83\u7684\u4ef7\u683c\u4e5f\u5f88\u201c\u9ad8\u7aef\u201d\uff0c\u6211\u4eec\u4ee5\u666e\u901a\u5de7\u514b\u529b\u6761\u7684\u5728\u7ebf\u96f6\u552e\u4ef7\u4e3e\u4f8b\uff0c\u505a\u4e2a\u5927\u81f4\u7684\u6bd4\u8f83\uff0cTaza\u6bcf\u76ce\u53f8\uff08\u7ea628\u514b\uff09\u7ea6$2.5\uff0cLindt\uff08\u745e\u58eb\u83b2\uff09\u7ea6$1.13\uff0cHershey\u2019s\uff08\u597d\u65f6\uff09\u7ea6$0.42\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5b83\u5927\u6982\u6bd4Lindt\u8d351\u500d\uff0c\u6bd4Hershey\u2019s\u8d354\u500d\u3002\u800c\u66f4\u8ba9\u4eba\u8dcc\u773c\u955c\u7684\u662f\uff0cTaza\u5de7\u514b\u529b\uff0c\u5f88\u591a\u4eba\u7b2c\u4e00\u6b21\u5c1d\uff0c\u90fd\u4f1a\u7acb\u523b\u76b1\u7709\u5934\uff0c\u56e0\u4e3a\u5b83\u4e0d\u4f46\u6ca1\u6709\u5927\u5bb6\u719f\u6089\u7684\u201c\u725b\u5976\u9999\u6d53\u3001\u4e1d\u822c\u67d4\u6ed1\u201c\u53e3\u611f\uff0c\u53cd\u5012\u6709\u4e9b\u201c\u82e6\u6da9\u539a\u91cd\uff0c\u7802\u822c\u7c97\u783a\u201d\u7684\u611f\u89c9\u3002<\/span><\/p>\n<p>\u8fd9\u662f\u4e00\u5bb6\u600e\u6837\u7684\u4f01\u4e1a\uff1f\u5de5\u5382\u4e00\u70b9\u4e5f\u4e0d\u201c\u9ad8\u5927\u4e0a\u201d\uff0c\u5de7\u514b\u529b\u201c\u96be\u5403\u201d\uff0c\u4ef7\u683c\u8fd8\u201c\u6b7b\u8d35\u201d\u3002\u8fd9\u4e2a\u8c1c\u5e95\uff0c\u5728\u968f\u540e\u7684\u5de5\u5382\u53c2\u89c2\u4e2d\uff0c\u4ee5\u53caDutch\u5265\u6d0b\u8471\u4e00\u822c\u7684\u6848\u4f8b\u5206\u6790\u4e2d\uff0c\u9010\u6b65\u89e3\u5f00\u3002 \u7531\u4e8e\u65f6\u95f4\u7684\u5173\u7cfb\uff0c\u540c\u65f6\u4e5f\u8003\u8651\u5230\u8fd9\u6b21\u5de5\u4f5c\u574a\u7684\u6027\u8d28\uff0cDutch\u7684\u8ba8\u8bba\u548c\u5f15\u5bfc\uff0c\u66f4\u4e3a\u504f\u91cdTaza\u7684\u793e\u4f1a\u6027\u3002\u800cTaza\u8fd9\u6837\u4e00\u4e2a\u4f01\u4e1a\u6a21\u5f0f\u7684\u7279\u8272\u4e4b\u4e00\uff0c\u6b63\u662f\u5546\u4e1a\u6027\u4e0e\u793e\u4f1a\u6027\u7684\u6709\u673a\u6574\u5408\uff0c\u6240\u4ee5\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4f1a\u8865\u5145\u4e00\u4e9b\u5546\u4e1a\u65b9\u9762\u7684\u8ba8\u8bba\u3002<\/p>\n<p><a href=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/02\/2014.02.06.Taza-4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1260 alignleft\" alt=\"2014.02.06.Taza 4\" src=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/02\/2014.02.06.Taza-4.png\" width=\"495\" height=\"316\" srcset=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/02\/2014.02.06.Taza-4.png 495w, http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/02\/2014.02.06.Taza-4-300x191.png 300w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/a>\u7b80\u5355\u7684\u8bf4\uff0cTaza\u662f\u4e00\u4e2a\u540c\u65f6\u8ffd\u6c42\u5546\u4e1a\u4ef7\u503c\u548c\u793e\u4f1a\u4ef7\u503c\uff0c\u5e76\u5c06\u4e8c\u8005\u6574\u5408\u4e3a\u4e00\u4f53\u7684\u793e\u4f1a\u6027\u4f01\u4e1a\uff08Social Business\uff09\u3002\u5b83\u8fd9\u6837\u63cf\u8ff0\u5176\u4f7f\u547d\uff1a\u751f\u4ea7\u548c\u5206\u4eab\u771f\u6b63\u4f18\u8d28\u800c\u4e14\u5b8c\u5168\u516c\u5e73\u7684\u77f3\u78e8\u5de7\u514b\u529b\uff08To make and share stone ground chocolate that is seriously good and fair for all \uff09\u3002\u5b83\u7684\u6838\u5fc3\u6d3b\u52a8\u5c31\u662f\u751f\u4ea7\u5de7\u514b\u529b\uff0c\u4f46\u548c\u5176\u5b83\u5de7\u514b\u529b\u5de5\u5382\u76f8\u6bd4\uff0c\u5b83\u575a\u5b88\u7740\u4e00\u5957\u5b8c\u5168\u4e0d\u540c\u7684\u4ef7\u503c\u7406\u5ff5\uff0c\u5b9e\u8df5\u7740\u5b8c\u5168\u4e0d\u540c\u7684\u751f\u4ea7\u5de5\u827a\uff0c\u751f\u4ea7\u51fa\u4e86\u5b8c\u5168\u4e0d\u540c\u7684\u5de7\u514b\u529b\u4ea7\u54c1\u3002<\/p>\n<p>\u5728\u4ea7\u54c1\u5c5e\u6027\u4e0a\uff0cTaza\u5de7\u514b\u529b\u6709\u51e0\u4e2a\u5f88\u9c9c\u660e\u7684\u7279\u5f81\uff1a<strong>\u77f3\u78e8\u3001\u6709\u673a\u3001\u5929\u7136\u3001\u4f4e\u7cd6\u3001\u53e3\u611f\u7c97\u783a\u3001\u5305\u88c5\u7b80\u5355<\/strong>\uff1b\u8fd9\u4e9b\u7279\u5f81\u628aTaza\u5de7\u514b\u529b\u548c\u8d85\u5e02\u8d27\u67b6\u4e0a\u7433\u7405\u6ee1\u76ee\u7684\u7cd6\u679c\u5de7\u514b\u529b\u533a\u522b\u5f00\u6765\u4e86\u3002\u6b64\u5916\uff0cTaza\u5de7\u514b\u529b\uff0c\u8fd8\u6709\u4e00\u4e9b\u666e\u901a\u5546\u54c1\u6240\u4e0d\u5177\u5907\u7684\u793e\u4f1a\u5c5e\u6027\uff1a\u73af\u4fdd\u3001\u516c\u5e73\u3001\u793e\u533a\u611f\u3002 \u8fd9\u4e24\u8005\uff0c\u4e0e\u666e\u901a\u6d88\u8d39\u8005\u7684\u53e3\u611f\u4e60\u60ef\u3001\u5bf9\u5de7\u514b\u529b\u7684\u8ba4\u77e5\uff0c\u90fd\u6709\u5f88\u5927\u7684\u5dee\u522b\uff0c\u6240\u4ee5\uff0c\u9664\u4e86\u751f\u4ea7\u51fa\u4f18\u8d28\u7684\u5de7\u514b\u529b\uff0cTaza\u7684\u6311\u6218\u4e4b\u4e00\u662f\u53bb\u8bc6\u522b\u51fa\u4e00\u4e2a\u7fa4\u4f53\uff0c\u5f15\u5bfc\u4ed6\u4eec\uff0c\u4e60\u5f97\u5929\u7136\u5de7\u514b\u529b\u7684\u53e3\u611f\uff0c\u5e76\u4e86\u89e3\u5176\u793e\u4f1a\u610f\u4e49\u3002<\/p>\n<h3><span style=\"color: #ff6600;\"><b>\u4e0d\u8fb1\u4f7f\u547d<\/b><\/span><\/h3>\n<p><a href=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/02\/2014.02.06.Taza-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1261\" alt=\"2014.02.06.Taza 2\" src=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/02\/2014.02.06.Taza-2-e1391724750859-1024x573.jpg\" width=\"614\" height=\"344\" srcset=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/02\/2014.02.06.Taza-2-e1391724750859-1024x573.jpg 1024w, http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/02\/2014.02.06.Taza-2-e1391724750859-300x167.jpg 300w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/a><\/p>\n<p>\u6211\u4eec\u63a5\u4e0b\u6765\u4eceTaza\u7684\u4e3b\u8981\u7ecf\u8425\u6d3b\u52a8\u548c\u51b3\u7b56\u4e2d\uff0c\u770b\u4ed6\u4eec\u662f\u5982\u4f55\u6765\u5b9e\u73b0\u5176\u4f7f\u547d\u7684\u3002<\/p>\n<p>Taza\u6ca1\u6709\u628a\u81ea\u5df1\u5b9a\u4f4d\u4e8e\u6ee1\u8db3\u4eba\u4eba\u7684\u4ea7\u54c1\uff0c\u800c\u662f\u5b9a\u4f4d\u4e8e\u9876\u7ea7\u4f18\u8d28\u5de7\u514b\u529b\uff0c\u8fd9\u662f\u4e00\u4e2a\u806a\u660e\u7684\u9009\u62e9\u3002\u5bf9\u4e8e\u771f\u6b63\u559c\u6b22\u5de7\u514b\u529b\u800c\u8a00\uff0c\u4f18\u8d28\u5de7\u514b\u529b\u7684\u66ff\u4ee3\u54c1\u5176\u5b9e\u5e76\u4e0d\u591a\uff1b\u800c\u5f53\u5b83\u6210\u4e3a\u4e00\u79cd\u5962\u4f88\u54c1\uff0c\u5176\u4ef7\u683c\u5f39\u6027\u4e5f\u6bd4\u8f83\u5927\u3002 \u8fd9\u4e24\u65b9\u9762\u7684\u539f\u56e0\uff0c\u8ba9Taza\u7684\u9ad8\u4ef7\u683c\u5b9a\u4f4d\u6210\u4e3a\u53ef\u80fd\u3002Dutch\u540c\u65f6\u6307\u51fa\uff0c\u793e\u4f1a\u9886\u57df\u5185\u7684\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u5f88\u591a\u5728\u672c\u8d28\u4e0a\u90fd\u662f\u5962\u4f88\u54c1\uff0c\u8b6c\u5982\u793e\u4f1a\u516c\u6b63\u3001\u73af\u5883\u8d28\u91cf\u7b49\uff0c\u83b7\u53d6\u5b83\u4eec\uff0c\u90fd\u9700\u8981\u4ed8\u51fa\u989d\u5916\u4ee3\u4ef7\u7684\u3002\u8c08\u5230\u8fd9\u4e00\u70b9\uff0c\u4e5f\u662f\u4e3a\u540e\u9762\u63d0\u5230\u7684Social Bargain\u57cb\u4e0b\u4e86\u4f0f\u7b14\u3002<\/p>\n<p><span style=\"line-height: 1.5em;\">\u8c08\u53ca\u77f3\u78e8\uff0c\u5c31\u5fc5\u987b\u5f97\u8bf4\u5230Taza\u7684\u521b\u59cb\u4ebaAlex Whitmore\u3002\u90a3\u662f2005\u5e74\u590f\u5929\uff0cAlex\u5728\u58a8\u897f\u54e5\u65c5\u884c\uff0c\u7b2c\u4e00\u6b21\u5c1d\u5230\u77f3\u78e8\u5de7\u514b\u529b\uff0c\u60ca\u8273\u4e0d\u5df2\u3002\u867d\u7136\u77f3\u78e8\u5de5\u827a\u5728\u58a8\u897f\u54e5\u90fd\u5feb\u5931\u4f20\u4e86\uff0c\u53ef\u662fAlex\u8ba4\u5b9a\u77f3\u78e8\u5de5\u827a\u80fd\u6700\u5927\u9650\u5ea6\u5730\u628a\u53ef\u53ef\u8c46\u4e2d\u6781\u4e3a\u539f\u59cb\u3001\u5927\u80c6\u7684\u53e3\u5473\u4f20\u9012\u5230\u5de7\u514b\u529b\u4e2d\uff0c\u800c\u4e14\u77f3\u78e8\u4e0a\u7684\u7eb9\u8def\u8d70\u5411\u3001\u6df1\u5ea6\uff0c\u90fd\u6781\u5927\u5730\u5f71\u54cd\u7740\u5de7\u514b\u529b\u7684\u53e3\u5473\u3002\u4e8e\u662f\uff0c\u539f\u59cb\u77f3\u78e8\u5de5\u827a\u6210\u4e86Taza\u5de7\u514b\u529b\u7684\u4e00\u4e2a\u6838\u5fc3\u5356\u70b9\u3002\u4ed6\u4e13\u95e8\u5411\u58a8\u897f\u54e5\u624b\u827a\u4eba\u5b66\u4e60\u624b\u5de5\u5236\u4f5c\u77f3\u78e8\uff0c\u81f3\u4ecaTaza\u5de5\u5382\u91cc\u4f7f\u7528\u7684\u77f3\u78e8\uff0c\u4ecd\u7136\u662fAlex\u4e00\u624b\u5236\u4f5c\u7684\u3002\u8fd9\u4e00\u70b9\uff0c\u65e0\u8bba\u5728\u5de5\u5382\u91cc\uff0c\u8fd8\u662f\u5728\u62a5\u7ae0\u95f4\uff0c\u90fd\u662f\u5927\u5bb6\u6d25\u6d25\u4e50\u9053\u7684\u4f73\u8bdd\u3002<\/span><\/p>\n<p>\u5728\u91c7\u8d2d\u4e0a\uff0cTaza\u5b9e\u884c\u201c\u76f4\u63a5\u8d38\u6613\u201d\uff08Direct Trade\uff09\u3002\u4e5f\u5c31\u662f\u8bf4\uff0cTaza\u4e0d\u901a\u8fc7\u4efb\u4f55\u4e2d\u95f4\u5546\uff0c\u76f4\u63a5\u5728\u53ef\u53ef\u539f\u4ea7\u5730\uff0c\u4ece\u7cbe\u9009\u7684\u519c\u6237\u624b\u4e2d\u91c7\u8d2d\u53ef\u53ef\u539f\u8c46\u3002Taza\u7684\u201c\u76f4\u63a5\u8d38\u6613\u201d\uff0c\u67095\u5927\u539f\u5219\uff1a1\uff09\u91c7\u8d2d\u5bf9\u8c61\u5fc5\u987b\u662f\u4ee5\u53ef\u6301\u7eed\u65b9\u5f0f\u8fdb\u884c\u8015\u4f5c\uff0c\u5e76\u4e14\u83b7\u5f97\u7f8e\u56fd\u519c\u4e1a\u90e8\u6709\u673a\u8ba4\u8bc1\u7684\u519c\u6237\uff1b2\uff09\u76f4\u63a5\u652f\u4ed8\u7ed9\u519c\u6237\u7684\u91c7\u8d2d\u4ef7\u683c\u81f3\u5c11\u6bd4\u53d1\u7968\u5f53\u65e5\u7ebd\u7ea6\u56fd\u9645\u5546\u54c1\u4ea4\u6613\u6240\u4ef7\u683c\u9ad8\u51fa$500\u4ee5\u4e0a\uff1b3\uff09\u6bcf\u5e74\u81f3\u5c11\u4e00\u6b21\u4eb2\u81ea\u62dc\u8bbf\u519c\u6237\u6216\u5408\u4f5c\u793e\uff0c\u4ee5\u5efa\u7acb\u957f\u671f\u3001\u53ef\u6301\u7eed\u7684\u5173\u7cfb\uff1b4\uff09\u91c7\u8d2d\u5bf9\u8c61\u5fc5\u987b\u5b9e\u884c\u516c\u5e73\u3001\u4eba\u9053\u7684\u52b3\u5de5\u5b9e\u8df5\uff1b5\uff09\u7edd\u4e0d\u5411\u96c7\u4f63\u7ae5\u5de5\u6216\u5974\u5f79\u52b3\u5de5\u7684\u519c\u6237\u6216\u5408\u4f5c\u793e\u91c7\u8d2d\u3002\u901a\u8fc7\u201c\u76f4\u63a5\u8d38\u6613\u201d\uff0cTaza\u83b7\u5f97\u4e86\u7a33\u5b9a\u4f18\u8d28\u7684\u539f\u6750\u6599\u4f9b\u5e94\uff0c\u589e\u5f3a\u4e86\u5bf9\u539f\u6750\u6599\u7684\u628a\u63a7\u80fd\u529b\uff0c\u53e6\u4e00\u65b9\u9762\u519c\u6237\u4e5f\u63d0\u9ad8\u4e86\u6536\u5165\uff0c\u5de5\u4f5c\u751f\u6d3b\u6761\u4ef6\u5f97\u4ee5\u6539\u5584\uff0c\u8fd9\u4e9b\u53c8\u53cd\u8fc7\u6765\u4fc3\u8fdb\u4e86\u751f\u4ea7\u529b\u7684\u63d0\u5347\uff0c\u5e76\u589e\u5f3a\u53cc\u65b9\u7684\u5173\u7cfb\u3002<\/p>\n<p>\u5728\u751f\u4ea7\u4e2d\uff0cTaza\u5949\u884c\u6781\u7b80\u3002\u4ed6\u4eec\u8bbe\u5907\u7b80\u5355\uff0c\u57fa\u672c\u662f\u5e9f\u5f03\u673a\u5668\u6539\u88c5\u7684\uff1b\u5de5\u5e8f\u4e5f\u7b80\u5355\uff0c\u51e0\u4e2a\u5de5\u4f5c\u7ad9\uff0c\u4f60\u82e5\u7ad9\u5728\u4e00\u4e2a\u89d2\u843d\u91cc\uff0c\u5c31\u53ef\u4ee5\u628a\u6574\u5957\u5de5\u5e8f\u770b\u5168\u4e86\uff1b \u540c\u65f6\uff0cAlex\u6df1\u4fe1\uff0c\u5976\u5473\u3001\u751c\u5473\u5e76\u4e0d\u662f\u5de7\u514b\u529b\u7684\u771f\u6b63\u53e3\u5473\uff0c\u6240\u4ee5\u4ed6\u4eec\u7684\u539f\u5473\u5de7\u514b\u529b\u4e2d\uff0c\u9664\u4e86\u5c11\u91cf\u8517\u7cd6\uff0c\u6ca1\u6709\u4efb\u4f55\u6dfb\u52a0\u5242\uff0c\u4ee5\u5e26\u51fa\u53ef\u53ef\u7684\u5929\u7136\u53e3\u611f\u548c\u4e30\u5bcc\u5c42\u6b21\u3002<\/p>\n<p>\u5728\u6574\u4e2a\u8fd0\u8425\u4e2d\uff0cTaza\u6267\u884c\u4f4e\u80fd\u8017\u4f4e\u6d6a\u8d39\uff0c\u51e0\u4e4e\u5230\u6781\u81f4\u3002\u4e3a\u4e86\u51cf\u5c11\u78b3\u8db3\u8ff9\uff0c\u4ed6\u4eec\u53ea\u5728\u4e2d\u7f8e\u548c\u5357\u7f8e\u8303\u56f4\uff08\u591a\u7c73\u5c3c\u52a0\u3001\u73bb\u5229\u7ef4\u4e9a\u3001\u4f2f\u5229\u51793\u56fd\uff09\u91c7\u8d2d\u53ef\u53ef\uff0c\u800c\u4e0d\u50cf\u5176\u5b83\u540c\u884c\u90a3\u6837\u5230\u4ef7\u683c\u66f4\u4f4e\u7684\u975e\u6d32\u548c\u4e1c\u5357\u4e9a\u91c7\u8d2d\uff1b\u4ed6\u4eec\u5c3d\u91cf\u4f7f\u7528\u529f\u7387\u5c0f\u7684\u673a\u5668\uff0c\u67092\u53f0\u5927\u529f\u7387\u7684\u8bbe\u5907\uff0c\u5982\u975e\u5fc5\u8981\uff0c\u7edd\u4e0d\u5f00\u52a8\uff1bSomerville\u548cCambridge\uff08\u5de5\u5382\u65b9\u5706\u7ea610\u516c\u91cc\u8303\u56f4\uff09\u9001\u8d27\uff0c\u53ea\u8981\u53ef\u80fd\uff0c\u53ea\u7528Chococyle\u9001\u8d27\uff08\u5176\u5b9e\u5c31\u662f\u6d82\u6210\u5de7\u514b\u529b\u8272\u7684\u81ea\u884c\u8f66\uff09\uff1b\u7269\u5c3d\u5176\u7528\uff0c\u53ef\u53ef\u8c46\u7684\u58f3\u5356\u7ed9\u79cd\u690d\u573a\u505a\u80a5\u6599\uff1b\u5305\u88c5\u4ece\u7b80\uff0c\u800c\u4e14\u4f7f\u7528\u4ee5\u56de\u6536\u6750\u6599\u4e3a\u539f\u6599\u7684\u5305\u88c5\u6750\u6599\u3002<\/p>\n<p>\u5de5\u5382\u6240\u5728\u7684Somerville\u5e02\uff0c\u6709\u5f88\u5927\u7684\u57ce\u5e02\u8d2b\u6c11\u4eba\u53e3\uff0c\u4ece2000\u5e74\u5f00\u59cb\uff0c\u5c31\u4e1a\u7387\u5c31\u4e00\u76f4\u4e0b\u964d\u3002Taza\u76ee\u524d\u5728Somerville\u670960\u4e2a\u5458\u5de5\uff0c\u90fd\u662f\u5f53\u5730\u7684\u4f4e\u6536\u5165\u4eba\u7fa4\uff0c\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4e86\u4e00\u4efd\u6709\u4fdd\u969c\u7684\u85aa\u6c34\uff0c\u6539\u5584\u4e86\u4ed6\u4eec\u7684\u7ecf\u6d4e\u751f\u6d3b\u72b6\u51b5\uff0c\u4e5f\u4e3aSomerville\u5f53\u5730\u589e\u52a0\u4e86\u7a0e\u6536\u3002\uff3b\u6ce8\uff1a\u7f8e\u56fd\u7684\u57ce\u5e02\u8d2b\u6c11\u95ee\u9898\uff0c\u662f\u957f\u671f\u4ee5\u6765\u5f88\u4e25\u91cd\u7684\u793e\u4f1a\u95ee\u9898\uff0c\u5e76\u4e0e\u5065\u5eb7\u3001\u6559\u80b2\u3001\u6cbb\u5b89\u7b49\u5176\u5b83\u95ee\u9898\u5bc6\u5207\u5173\u8054\uff0c\u6240\u4ee5Taza\u6b64\u4e3e\u7684\u793e\u4f1a\u610f\u4e49\u662f\u5f88\u5927\u7684\u3002\uff3d<\/p>\n<p>Taza\u8fd8\u5c24\u5176\u6ce8\u91cd\u793e\u533a\u5173\u7cfb\u7684\u8425\u5efa\uff0c\u4e00\u662f\u900f\u660e\uff0c\u4e8c\u662f\u6784\u5efa\u4eba\u6027\u5173\u7cfb\u3002\u8fd9\u4e2a\u793e\u533a\u662f\u4e00\u4e2a\u5e7f\u4e49\u7684\u6982\u5ff5\uff0c\u5305\u62ec\u4ef7\u503c\u94fe\u4e0a\u7684\u4e00\u5207\u4f19\u4f34\uff0c\u8fd8\u5305\u62ec\u5b83\u5de5\u5382\u6240\u5728\u7684\u793e\u533a\u3002\u524d\u9762\u63d0\u5230\uff0cAlex\u6bcf\u5e74\u90fd\u53bb\u539f\u4ea7\u5730\uff0c\u62dc\u8bbf\u519c\u6237\uff1b\u6bcf\u5e74\u90fd\u51fa\u4e00\u4efd\u900f\u660e\u62a5\u544a\uff1b\u5f00\u653e\u5de5\u5382\u53c2\u89c2\uff0c\u5e76\u4ee5\u6b64\u4f5c\u4e3a\u4e0e\u5ba2\u6237\u6c9f\u901a\u7684\u91cd\u8981\u65b9\u5f0f\uff1b \u5e38\u5e38\u4e3a\u793e\u533a\u5185\u7684\u975e\u8425\u5229\u673a\u6784\u505a\u5b9e\u7269\u6350\u8d60\uff1b\u751a\u81f3\u5728\u7ed9\u5206\u9500\u6e20\u9053\u53d1\u8d27\u65f6\uff0c\u4ed6\u4eec\u6709\u65f6\u5019\u8fd8\u4f1a\u989d\u5916\u653e\u4e0a\u70b9\u201c\u793c\u7269\u201d\uff0c\u56e0\u4e3a\u8fd9\u6837\u4f1a\u8ba9\u201d\u5728\u90a3\u513f\u5de5\u4f5c\u7684\u4eba\u611f\u89c9\u5f00\u5fc3\u201c\u3002Taza\u8fd8\u5e38\u5e38\u914d\u5408\u7ea2\u9152\u3001\u5564\u9152\u3001\u5496\u5561\u3001\u8336\u7684\u6e20\u9053\u5546\uff0c\u751a\u81f3\u662f\u4e2a\u4eba\uff0c\u505a\u5de7\u514b\u529b\u7684\u914d\u642d\u54c1\u5c1d\u3002<\/p>\n<h3><span style=\"color: #ff6600;\"><b>\u7ecf\u6d4e<\/b><b>\u4ef7<\/b><b>\u503c\u8fd8<\/b><b>\u662f\u793e\u4f1a\u4ef7<\/b><b>\u503c<\/b><b>\uff1f<\/b><\/span><\/h3>\n<p><a href=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/02\/2014.02.06.Taza-5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1270\" alt=\"2014.02.06.Taza 5\" src=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/02\/2014.02.06.Taza-5.png\" width=\"651\" height=\"446\" srcset=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/02\/2014.02.06.Taza-5.png 930w, http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/02\/2014.02.06.Taza-5-300x205.png 300w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\" \/><\/a><\/p>\n<p>Taza\u6240\u4ece\u4e8b\u7684\u8fd9\u4e9b\u6d3b\u52a8\u4e2d\uff0c\u5f88\u591a\u6d3b\u52a8\uff0c\u5176\u5b9e\u5f88\u96be\u622a\u7136\u533a\u5206\u54ea\u4e9b\u662f\u4e3a\u4e86\u8ffd\u6c42\u7ecf\u6d4e\u4ef7\u503c\uff0c\u54ea\u4e9b\u662f\u4e3a\u8ffd\u6c42\u793e\u4f1a\u4ef7\u503c\u3002 \u9ad8\u4ef7\u91c7\u8d2d\u53ef\u53ef\u8c46\uff0c\u4f3c\u4e4e\u662f\u4e3a\u4e86\u5e2e\u52a9\u53ef\u53ef\u519c\u6237\u5427\uff0c\u53ef\u662f\u5b83\u53c8\u80fd\u4fdd\u969cTaza\u7a33\u5b9a\u83b7\u53d6\u9ad8\u8d28\u91cf\u7684\u539f\u6599\uff1b\u4e0d\u9057\u4f59\u529b\u964d\u4f4e\u5bf9\u73af\u5883\u7684\u8d1f\u9762\u5f71\u54cd\uff0c\u751a\u81f3\u653e\u5f03\u6210\u672c\u66f4\u4f4e\u7684\u53ef\u53ef\u4f9b\u5e94\u5546\u548c\u4f9b\u5e94\u533a\u57df\uff0c\u53ef\u662f\u6b63\u662f\u8fd9\u79cd\u5bf9\u4e8e\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u575a\u6301\uff0c\u5e2e\u52a9Taza\u8d62\u5f97\u4e86Whole Foods\u7684\u6e20\u9053\uff0c\u628a\u9500\u552e\u62d3\u5c55\u5230\u4e86\u5168\u56fd\u751a\u81f3\u56fd\u5916\uff1b\u57282013\u5e745\u6708\u4e4b\u524d\uff0c\u4ed6\u4eec\u4e00\u76f4\u5168\u624b\u5de5\u5305\u88c5\u5de7\u514b\u529b\u997c\uff0cAlex\u8bf4\u65e2\u4f4e\u78b3\uff0c\u53c8\u53ef\u4ee5\u63d0\u4f9b\u591a\u4e00\u4e9b\u5c31\u4e1a\uff0c\u800c\u6b64\u524d\u4ed6\u4eec\u4e5f\u5927\u529b\u5ba3\u4f20\u201c\u624b\u5de5\u5236\u4f5c\u201d\u7684\u6982\u5ff5\uff0c\u540e\u6765\u662f\u56e0\u4e3a\u8ba2\u5355\u91cf\u5b9e\u5728\u592a\u5927\uff0c\u5fc5\u987b\u4e0a\u8bbe\u5907\u4e86\u3002\uff3b\u4e0a\u56fe\u53d6\u81ea<span style=\"color: #0000ff;\"><a href=\"http:\/\/www.tazachocolate.com\/documents\/file\/Taza_Transparency_Report_2013.pdf\" target=\"_blank\"><span style=\"color: #0000ff;\">Taza2013\u5e74\u900f\u660e\u62a5\u544a<\/span><\/a><\/span>\uff0c\u56fe\u4e3a\u521b\u59cb\u4ebaAlex Whitmore\u4e0e\u53ef\u53ef\u519c\u6237\u7b7e\u8ba2\u76f4\u63a5\u8d38\u6613\u534f\u8bae\u3002\uff3d<\/p>\n<p>\u5de5\u4f5c\u574a\u91cc\uff0cDutch\u63d0\u51fa\u4e00\u4e2a\u95ee\u9898\uff0c\u8bf4\u5230\u793e\u4f1a\u4ef7\u503c\uff0cTaza\u7684\u521b\u7acb\uff0c\u662f\u4e3a\u4e86\u5b9e\u73b0\u8c01\u7684\u5229\u76ca\uff1a\u5e2e\u52a9\u58a8\u897f\u54e5\u7684\u519c\u6c11\uff1f\u5e2e\u52a9\u4f01\u4e1a\u7684\u5458\u5de5\uff1f\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u9700\u6c42\uff1f\u5b9e\u73b0\u521b\u4e1a\u4eba\u81ea\u5df1\u7684\u5229\u76ca\uff1f \u4f3c\u4e4e\u90fd\u6cbe\u8fb9\uff0c\u5374\u53c8\u4e0d\u5168\u662f\u3002<\/p>\n<p>\u5728\u6574\u4e2a\u8fc7\u7a0b\u4e2d\uff0cTaza\u505a\u51fa\u4e86\u4e00\u7cfb\u5217\u7684\u9009\u62e9\uff0c\u6709\u4e9b\u662f\u201c\u9ad8\u6210\u672c\u201d\u7684\u9009\u62e9\uff0c\u6709\u4e9b\u751a\u81f3\u5b8c\u5168\u4e0d\u7b26\u5408\u201c\u5546\u4e1a\u903b\u8f91\u201d\u7684\u3002\u5982\u679c\u6211\u4eec\u8fdb\u4e00\u6b65\u5206\u6790\uff0c\u5c31\u53ef\u4ee5\u770b\u5230\uff0c\u8fd9\u4e9b\u9009\u62e9\uff0c\u53ef\u4ee5\u5927\u81f4\u5206\u4e3a\u4e24\u7c7b\uff0c\u4e00\u7c7b\u662f\u53ef\u4ee5\u5b9e\u73b0\u793e\u4f1a\u4ef7\u503c\u7684\uff0c\u8b6c\u5982\u6539\u5584\u519c\u6237\u7ecf\u6d4e\u6761\u4ef6\u3001\u589e\u52a0\u5c31\u4e1a\u3001\u4fc3\u8fdb\u73af\u4fdd\u3001\u4e3a\u5de5\u5382\u6240\u5728\u793e\u533a\u505a\u8d21\u732e\u3001\u589e\u5f3a\u6d88\u8d39\u8005\u5065\u5eb7\u7b49\u7b49\uff0c\u8fd9\u4e9b\u662fTaza\u5bf9\u5176\u793e\u4f1a\u4f7f\u547d\u7684\u7406\u89e3\u548c\u8ffd\u6c42\uff1b\u8fd8\u6709\u4e00\u7c7b\u9009\u62e9\uff0c\u867d\u7136\u6ca1\u6709\u77ed\u671f\u76f4\u63a5\u7ecf\u6d4e\u6548\u76ca\uff0c\u4f46\u957f\u671f\u770b\u662f\u6709\u52a9\u4e8e\u4f01\u4e1a\u7684\u6301\u7eed\u3001\u5065\u5eb7\u53d1\u5c55\u3002\u8981\u5b9e\u73b0\u8fd9\u7c7b\u9009\u62e9\uff0c\u9700\u8981\u5f88\u5927\u7684\u72ec\u7acb\u6027\uff1a\u4e00\u662f\u7ec4\u7ec7\u5f62\u5f0f\u4e0a\u7684\u72ec\u7acb\u6027\uff0c\u4f5c\u4e3a\u4e00\u4e2a\u6709\u793e\u4f1a\u4f7f\u547d\u7684\u7ec4\u7ec7\uff0cTaza\u9009\u62e9\u4ee5\u4f01\u4e1a\u5f62\u5f0f\uff0c\u800c\u4e0d\u662f\u975e\u8425\u5229\u7ec4\u7ec7\u7684\u5f62\u5f0f\uff0c\u6700\u5927\u7684\u597d\u5904\u53ef\u4ee5\u5b9e\u73b0\u201c\u81ea\u7136\u6210\u957f\u201d( organic growth \uff09\u3002\u6240\u8c13Organic Growth\uff0c\u5c31\u662f\u901a\u8fc7\u6ee1\u8db3\u5e02\u573a\u9700\u6c42\uff0c\u800c\u4e0d\u662f\u4f9d\u8d56\u5916\u90e8\u8d44\u52a9\uff0c\u83b7\u5f97\u589e\u957f\u3002\u5728\u7b2c\u4e00\u5929\u7684\u8bfe\u7a0b\u91cc\u6211\u4eec\u4e5f\u8bb2\u5230\uff0c\u5728\u4f9d\u9760\u5916\u90e8\u8d44\u52a9\u65f6\uff0c\u5c31\u9700\u8981\u5e73\u8861\u8bf8\u591a\u65b9\u9762\u7684\u8bc9\u6c42\uff0c\u5f62\u6210\u7275\u5236\u963b\u529b\u3002\u4e8c\u662f\u4f01\u4e1a\u53d1\u5c55\u4e2d\u7684\u72ec\u7acb\u6027\uff0cTaza\u4eceAlex\u4e2a\u4eba\u79ef\u84c4\u7684$10,000\u5f00\u59cb\uff0c\u5f88\u957f\u65f6\u95f4\u90fd\u662f\u5c0f\u672c\u7d27\u5f20\u8fd0\u8425\uff0c\u4f46Taza\u4e00\u76f4\u575a\u6301\u4e0d\u63a5\u7eb3\u5916\u90e8\u6295\u8d44\u3002<\/p>\n<p>\u5728\u8ba8\u8bba\u8fd9\u4e2a\u95ee\u9898\u65f6\uff0c\u664f\u9752\u63d0\u51fa\uff0c\u201cTaza\u4e3a\u4ec0\u4e48\u4e0d\u5728\u53ef\u53ef\u539f\u4ea7\u5730\u8bbe\u7acb\u5de5\u5382\uff0c\u6210\u672c\u66f4\u4f4e\uff0c\u800c\u4e14\u4e5f\u53ef\u4ee5\u66f4\u597d\u5730\u5e2e\u52a9\u5f53\u5730\u519c\u6237\u6539\u5584\u7ecf\u6d4e\u6761\u4ef6\uff1f\u201d \u8fd9\u662f\u975e\u5e38\u68d2\u7684\u4e00\u4e2a\u95ee\u9898\u3002\u5c0f\u94a2\u59d0\u4e00\u8bed\u9053\u7834\uff0c\u201c\u521b\u59cb\u4eba\u66f4\u5e0c\u671b\u5e2e\u52a9\u4ed6\u81ea\u5df1\u6240\u5728\u7684\u793e\u533a\u3002\u201d Bingo\uff01\u8fd9\u662f\u793e\u4f1a\u4f01\u4e1a\u4e2d\u5f88\u91cd\u8981\u7684\u4e00\u4e2a\u95ee\u9898\uff0c\u5c24\u5176\u662f\u521d\u521b\u6216\u5c0f\u578b\u7684\u793e\u4f1a\u4f01\u4e1a\u3002\u56de\u5230\u5de5\u4f5c\u574a<span style=\"color: #0000ff;\"><a title=\"\u4e09\u5708\u7406\u8bba\" href=\"http:\/\/www.gpcommon.org\/ch\/2013\/12\/29\/2013-harvard-workshop-review-1\/\" target=\"_blank\"><span style=\"color: #0000ff;\">\u7b2c\u4e00\u5929\u201c\u4e09\u5708\u7406\u8bba\u201d\u4e2d\u5173\u4e8e\u201c\u4ef7\u503c\u201d\u7684\u8ba8\u8bba<\/span><\/a><\/span>\uff0cDutch\u53cd\u590d\u5f3a\u8c03\uff0c\u4e09\u5708\u4e2d\u7684\u4ef7\u503c\u662fBest Personal Estimation\u3002\u5e2e\u52a9\u53ef\u53ef\u519c\u6237\uff0c\u5e2e\u52a9Somerville\u793e\u533a\uff0c\u54ea\u4e2a\u66f4\u6709\u793e\u4f1a\u4ef7\u503c\uff1f\u8fd9\u4e2a\u95ee\u9898\uff0c\u53ea\u6709\u4f01\u4e1a\u81ea\u5df1\u80fd\u56de\u7b54\u3002\u800c\u5bf9\u4e8e\u4e00\u4e2a\u521d\u521b\u6216\u5c0f\u578b\u7684\u793e\u4f1a\u4f01\u4e1a\uff0c\u521b\u59cb\u4eba\u5bf9\u4e8e\u4ef7\u503c\u7684\u7406\u89e3\uff0c\u5f80\u5f80\u51b3\u5b9a\u4e86\u4f01\u4e1a\u5bf9\u4e8e\u5176\u793e\u4f1a\u4f7f\u547d\u7684\u5b9a\u4e49\u548c\u8ffd\u6c42\u3002<\/p>\n<p>\u5bf9\u4e8e\u8fd9\u4e2a\u95ee\u9898\u7684\u8ba8\u8bba\uff0c\u67092\u5c42\u5f88\u91cd\u8981\u7684\u610f\u4e49\uff0c\u4e00\u662f\u793e\u4f1a\u4f01\u4e1a\u5bb6\u4e5f\u597d\uff0c\u53c2\u4e0e\u793e\u4f1a\u4f01\u4e1a\u548c\u516c\u76ca\u6148\u5584\u7684\u4e2a\u4eba\u4e5f\u597d\uff0c\u660e\u6670\u4e2a\u4eba\u4ef7\u503c\u89c2\u3001\u627e\u5230\u81ea\u5df1\u7684\u4ef7\u503c\u8054\u7ed3\u70b9\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u56e0\u4e3a\u5b83\u4f1a\u6210\u4e3a\u65e5\u540e\u51b3\u7b56\u7684\u57fa\u7840\u548c\u6807\u51c6\uff1b\u4e8c\u662f\u4f5c\u4e3a\u793e\u4f1a\u4f01\u4e1a\u7684\u652f\u6301\u8005\uff0c\u9700\u8981\u7406\u89e3\u4e00\u4e2a\u4f01\u4e1a\u5bf9\u4e8e\u793e\u4f1a\u4ef7\u503c\u7684\u5b9a\u4e49\u6709\u5176\u81ea\u8eab\u7684\u80cc\u666f\u548c\u5c5e\u6027\uff0c\u5e94\u8be5\u5c0a\u91cd\u8fd9\u79cd\u591a\u5143\u6027\uff0c\u51cf\u5c11\u4ef7\u503c\u6279\u5224\u3002<\/p>\n<p>\u4e14\u6162\uff0c\u5173\u4e8e\u5728Somerville\u800c\u4e0d\u662f\u5728\u53ef\u53ef\u539f\u4ea7\u5730\u5efa\u5382\uff0c\u662f\u4e0d\u662f\u7eaf\u7cb9\u662f\u793e\u4f1a\u4ef7\u503c\u9a71\u52a8\u5462\uff1f\u6216\u8005\u8bf4\uff0c\u662f\u4e0d\u662f\u53ea\u6709\u793e\u4f1a\u610f\u4e49\u5462\uff1f\u636eState Master\u53d1\u5e03\u7684\u5168\u7f8e\u5404\u5dde\u5065\u5eb7\u6307\u6570\uff0c\u6392\u540d\u524d5\u4f4d\u7684\u67094\u4e2a\u5728\u9ebb\u5dde\u6240\u5728\u7684\u65b0\u82f1\u683c\u5170\u5730\u533a\uff08\u524d5\u4f4d\u4f9d\u6b64\u662f\uff1a\u4f5b\u8499\u7279\u3001\u65b0\u7f55\u5e03\u4ec0\u5c14\u3001\u9ebb\u8428\u8bf8\u585e\u3001\u660e\u5c3c\u82cf\u8fbe\u3001\u7f05\u56e0\uff09\uff0c\u800c\u8fd9\u51e0\u4e2a\u5dde\u7684\u5c45\u6c11\u53c8\u66f4\u503e\u5411\u4e8e\u8d2d\u4e70\u66f4\u4e3a\u5065\u5eb7\u7684\u9ed1\u5de7\u514b\u529b\u3002\u540c\u65f6\uff0c\u65b0\u82f1\u683c\u5170\u5730\u533a\u5c45\u6c11\u5bf9\u4e8e\u516c\u5e73\u8d38\u6613\u3001\u672c\u5730\u91c7\u8d2d\u7684\u8ba4\u77e5\u5ea6\u4e5f\u6bd4\u8f83\u9ad8\u3002\u65e0\u8bbaTaza\u6700\u521d\u7684\u9009\u5740\u51b3\u7b56\u4e2d\u6709\u6ca1\u6709\u5e02\u573a\u8003\u8651\uff0c\u4f46\u81f3\u5c11\u5904\u5728\u5927\u6ce2\u58eb\u987f\u8fd9\u4e2a\u65b0\u82f1\u683c\u5170\u7684\u6838\u5fc3\u5730\u533a\uff0c\u4ece\u5e02\u573a\u89d2\u5ea6\u8003\u8651\uff0c\u4e5f\u662f\u6709\u610f\u4e49\u7684\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5bf9\u4e8eTaza\u8fd9\u6837\u7684\u4f01\u4e1a\uff0c\u6211\u4eec\u4e5f\u4e0d\u5fc5\u628a\u4e8c\u8005\u6cfe\u6e2d\u5206\u660e\u5730\u533a\u5206\u5f00\u6765\u3002<\/p>\n<h3><span style=\"color: #ff6600;\"><b>\u8d35\u8fd8<\/b><b>\u662f\u4fbf\u5b9c\uff1f<\/b><b>\u8ba9<\/b><b>\u4f60\u60f3\u4e00\u60f3\u7684<\/b><b>\u4ea7<\/b><b>\u54c1<\/b><\/span><\/h3>\n<p><a href=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/02\/2014.02.06.Taza-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1262\" alt=\"2014.02.06.Taza 3\" src=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/02\/2014.02.06.Taza-3-1024x678.jpg\" width=\"614\" height=\"407\" srcset=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/02\/2014.02.06.Taza-3-1024x678.jpg 1024w, http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/02\/2014.02.06.Taza-3-300x198.jpg 300w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/a><\/p>\n<p>\u867d\u7136Alex\u4ece\u7b2c\u4e00\u6b21\u5c1d\u5230\u77f3\u78e8\u5de7\u514b\u529b\u5c31\u5ff5\u5ff5\u4e0d\u5fd8\uff0c\u5e0c\u671b\u80fd\u628a\u8fd9\u6837\u7f8e\u597d\u7684\u4ea7\u54c1\u5e26\u56de\u7f8e\u56fd\u3002\u53ef\u662f\u8fd9\u4e2a\u915d\u917f\u8fc7\u7a0b\uff0c\u7ecf\u5386\u4e86\u4e00\u5e74\u591a\uff0cAlex\u548c\u4e24\u4f4d\u8054\u5408\u521b\u59cb\u4eba\uff0c\u4e0d\u65ad\u521b\u60f3\uff0c\u4e0d\u65ad\u5426\u5b9a\uff0c\u4e0d\u65ad\u6253\u78e8\uff0c2006\u5e74\u79cb\u5929\uff0c\u5de5\u5382\u7ec8\u4e8e\u5728Somerville\u5f00\u5f20\u4e86\u30027\u5e74\u540e\u7684\u4eca\u5929\uff0c\u5b83\u5df2\u7ecf\u4ece\u53ea\u67093\u4e2a\u4eba\u7684\u5c0f\u4f5c\u574a\uff0c\u53d1\u5c55\u5230\u670960\u4f59\u4f4d\u5458\u5de5\u7684\u4f01\u4e1a\uff0c\u800c\u5176\u54c1\u724c\u4e5f\u5df2\u7ecf\u5728\u9ad8\u7aef\u4f18\u8d28\u5de7\u514b\u529b\u4e2d\u7ad9\u7a33\u4e86\u811a\u8ddf\u3002<\/p>\n<p>\u7ecf\u8fc7\u51e0\u5e74\u7684\u53d1\u5c55\uff0cTaza\u9010\u6e10\u5438\u5f15\u4e86\u4e09\u7c7b\u76f8\u5bf9\u5fe0\u5b9e\u7684\u6d88\u8d39\u8005\uff1a\u5065\u5eb7\u5173\u6ce8\u8005\u3001\u73af\u4fdd\u62e5\u62a4\u8005\u3001\u7f8e\u98df\u4eab\u7528\u8005\u3002 \u8fd9\u4e09\u7c7b\u6d88\u8d39\u8005\uff0c\u6709\u4e0d\u540c\u7a0b\u5ea6\u7684\u91cd\u53e0\uff1b\u5728\u4eba\u53e3\u7edf\u8ba1\u5b66\u53d8\u91cf\u4e0a\uff0c\u4ed6\u4eec\u7684\u5173\u6ce8\u7a0b\u5ea6\u4e5f\u6709\u5dee\u522b\u3002 \u4f46\u8fd9\u51e0\u7c7b\u6d88\u8d39\u8005\u6240\u4ee3\u8868\u7684\u7fa4\u4f53\u5728\u5168\u7403\u4e0d\u540c\u5730\u533a\u90fd\u51fa\u73b0\u4e86\u5f88\u5927\u7684\u589e\u957f\uff0cTaza\u7684\u53d1\u5c55\uff0c\u4e0e\u8fd9\u4e9b\u6d88\u8d39\u8005\u8d8b\u52bf\u662f\u7d27\u5bc6\u76f8\u8fde\u7684\u3002<\/p>\n<p>1\uff09\u5065\u5eb7\u5173\u6ce8\u8005\uff1aTaza\u5bf9\u4ed6\u4eec\u7684\u5438\u5f15\u529b\u4e3b\u8981\u6765\u81ea\uff1a<b>\u9ed1\u5de7\u514b\u529b\u3001\u4f4e\u7cd6\u548c\u6709\u673a<\/b><b>\u4ea7<\/b><b>\u54c1<\/b>\u3002 \u4ee5\u9ed1\u5de7\u514b\u529b\u4e3a\u4f8b\uff0c\u6839\u636eMintel 2013\u5e744\u6708\u7684\u62a5\u544a\uff0c2012\u5e74\u7f8e\u56fd\u6d88\u8d39\u8005\u5bf9\u725b\u5976\u5de7\u514b\u529b\u7684\u559c\u597d\u5ea6\u6bd42011\u5e74\u4e0b\u964d\u4e866\u4e2a\u767e\u5206\u70b9\uff08\u4ece57%\u964d\u523051%\uff09\uff0c\u800c\u504f\u597d\u9ed1\u5de7\u514b\u529b\u7684\u4eba\u4e0a\u5347\u4e862\u4e2a\u767e\u5206\u70b9\uff08\u4ece33%\u5347\u523035%\uff09\uff0c\u8fd9\u4e2a\u6bd4\u4f8b\u572855\u5c81\u4eba\u7fa4\u4e2d\u66f4\u662f\u63a5\u8fd150%\uff08\u8fd9\u4e5f\u662f\u5177\u6709\u66f4\u5f3a\u8d2d\u4e70\u529b\u7684\u7fa4\u4f53\uff09\u3002\u7c7b\u4f3c\u7684\u8d8b\u52bf\u5728\u4f4e\u7cd6\u98df\u54c1\u548c\u6709\u673a\u4ea7\u54c1\u6d88\u8d39\u4e0a\u4e5f\u660e\u786e\u4f53\u73b0\u3002\u800cTaza\u636e\u79f0\u662f\u5e02\u573a\u4e0a\u552f\u4e00100%\u6709\u673a\u539f\u6599\u7684\u5de7\u514b\u529b\u3002<\/p>\n<p>2\uff09\u73af\u4fdd\u62e5\u62a4\u8005\uff1aTaza\u5bf9\u4ed6\u4eec\u7684\u5438\u5f15\u529b\u4e3b\u8981\u6765\u81ea\uff1a<b>\u6709\u673a\u91c7<\/b><b>\u8d2d<\/b><b>\u3001\u4f4e\u80fd\u8017\u4f4e\u78b3\u8fd0<\/b><b>\u8425<\/b><b>\u3001\u56de\u6536\u5229\u7528\u3001\u672c\u571f\u751f<\/b><b>\u4ea7<\/b>\u3002\u4e3b\u8981\u8bf4\u8bf4\u672c\u571f\u91c7\u8d2d\u751f\u4ea7\u3002Taza\u7684\u5fe0\u5b9e\u5ba2\u6237\u4e2d\uff0c\u6709\u4e00\u4e2a\u7fa4\u4f53\u662f\u9ad8\u6863\u9910\u5385\u7684\u53a8\u5e08\uff0c\u5c24\u5176\u662f\u70b9\u5fc3\u5e08\uff0c\u6bd5\u7adf\u5de7\u514b\u529b\u662f\u751c\u70b9\u5355\u4e0a\u7684\u6807\u914d\u3002\u8fd9\u4e00\u7fa4\u53a8\u5e08\u5bf9\u4e8e\u539f\u6599\u7684\u4ea7\u5730\u548c\u54c1\u8d28\u51e0\u4e4e\u6709\u540c\u6837\u9ad8\u7684\u8981\u6c42\uff0c\u8fd9\u4e9b\u5e74\uff0c\u4f7f\u7528\u672c\u5730\u539f\u6599\u51e0\u4e4e\u6210\u4e86\u4ed6\u4eec\u7684\u9996\u9009\u3002\u53ef\u662f\uff0c\u7f8e\u56fd\u672c\u571f\u4e0d\u662f\u53ef\u53ef\u539f\u4ea7\u5730\uff0c\u6240\u4ee5Taza\u4f5c\u4e3a\u4e00\u6b3e\u5728\u672c\u571f\u751f\u4ea7\u7684\u4f7f\u7528\u6709\u673a\u539f\u6599\u7684\u5de7\u514b\u529b\uff0c\u6210\u4e3a\u4e86\u5927\u53a8\u4eec\u7684\u6b21\u4f73\u9009\u62e9\uff0c\u5c24\u5176\u662f\u5927\u6ce2\u58eb\u987f\u5730\u533a\u7684\u53a8\u5e08\u4eec\u3002<\/p>\n<p>3\uff09\u7f8e\u98df\u4eab\u7528\u8005\uff1aTaza\u5bf9\u4ed6\u4eec\u7684\u5438\u5f15\u529b\u4e3b\u8981\u6765\u81ea\uff1a<b>\u77f3\u78e8\u3001\u9ad8<\/b><b>\u8d28<\/b><b>\u91cf\u3001\u539f\u751f\u53e3\u611f<\/b>\u3002\u8fd9\u662f\u4e00\u7fa4\u4ec0\u4e48\u6837\u7684\u4eba\uff1f\u9664\u4e86\u524d\u4e00\u7c7b\u63d0\u5230\u7684\u53a8\u5e08\u4eec\uff0c\u8fd8\u6709\u5199\u4e86\u4e00\u5806<span style=\"color: #0000ff;\">T<a href=\"http:\/\/kokobuzz.wordpress.com\/category\/tastings\/taza-chocolate\/\"><span style=\"color: #0000ff;\">aza\u5de7\u514b\u529b\u54c1\u5c1d\u7b14\u8bb0<\/span><\/a><\/span>\u7684\u4eba\uff0c\u8fd8\u6709\u4e00\u7fa4\u70ed\u5207\u7684\u642d\u914d\u5e2e\uff1aTaza\u7684<a href=\"http:\/\/culturecheesemag.com\/pairings\/taza_chocolate_and_cheese\">\u5976\u916a\u914d<\/a>\u3001<span style=\"color: #0000ff;\"><a href=\"http:\/\/www.bostonglobe.com\/lifestyle\/2013\/11\/16\/artisan-chocolates-pair-with-sparklers-whites-and-reds\/im0elkPsST3NZshyoAVi4I\/story.html\"><span style=\"color: #0000ff;\">\u7ea2<\/span><\/a><\/span>\uff0f<span style=\"color: #0000ff;\"><a href=\"http:\/\/vimeo.com\/18504544\"><span style=\"color: #0000ff;\">\u767d\u9152<\/span><\/a><\/span>\u914d\u3001<span style=\"color: #0000ff;\"><a href=\"http:\/\/www.boston.com\/lifestyle\/blogs\/thenextgreatgeneration\/2012\/02\/taza_chocolate_and_drink_craft.html\"><span style=\"color: #0000ff;\">\u5564\u9152\u914d<\/span><\/a><\/span>\u3001\u5496\u5561\u914d\u3001\u8336\u914d\uff0c\u8fd8\u6709\u5728\u751f\u6d3b\u3001\u7f8e\u98df\u6742\u5fd7\u4e0a<span style=\"color: #0000ff;\"><a href=\"http:\/\/www.tazachocolate.com\/Social\/Taza_in_the_News\"><span style=\"color: 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