{"id":1667,"date":"2014-11-04T09:00:37","date_gmt":"2014-11-04T01:00:37","guid":{"rendered":"http:\/\/www.gpcommon.org\/ch\/?p=1667"},"modified":"2018-11-28T14:39:08","modified_gmt":"2018-11-28T06:39:08","slug":"dan-pink-keep-it-free","status":"publish","type":"post","link":"http:\/\/www.gpcommon.org\/ch\/2014\/11\/04\/dan-pink-keep-it-free\/","title":{"rendered":"Dan Pink\u8f7b\u677e\u89e3\u51b3\u975e\u6cd5\u505c\u5360\u6b8b\u75be\u4eba\u505c\u8f66\u4f4d"},"content":{"rendered":"<p>\u4f5c\u8005\uff1a\u674e\u9896\u751f\uff08Helen Li\uff09<\/p>\n<p>\u6ce8\uff1a2014\u5973\u6027\u4f01\u4e1a\u5bb6\u6148\u5584\u8de8\u8d8a\u4e4b\u65c5\u7684\u4e3b\u9898\u4e4b\u4e00\u4fbf\u662f\u6148\u5584\u521b\u65b0\u3002\u6b32\u4e86\u89e3\u6d3b\u52a8\u8be6\u60c5\uff0c\u8bf7<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.gpcommon.org\/ch\/2014\/09\/19\/we2014\/\" target=\"_blank\">\u70b9\u51fb\u8fd9\u91cc<\/a><\/span>\u3002<\/p>\n<hr \/>\n<h3 class=\"p1\"><span class=\"s1\" style=\"color: #ff6600;\">\u4e86\u89e3\u4e09\u70b9<\/span><\/h3>\n<p class=\"p2\"><span class=\"s2\">1.<span class=\"Apple-converted-space\">\u00a0 <\/span>\u5e73\u514b\u5229\u7528\u884c\u4e3a\u79d1\u5b66\u7814\u7a76\u548c\u8bbe\u8ba1\u601d\u8003\u7684\u65b9\u6cd5\u6765\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u4f4e\u6210\u672c\u3001\u9ad8\u6548\uff0c\u7b26\u5408\u672a\u6765\u6148\u5584\u521b\u65b0\u7684\u8d8b\u52bf\u3002<\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">2.<span class=\"Apple-converted-space\">\u00a0 <\/span>\u516c\u76ca\u6148\u5584\u4e8b\u4e1a\u5728\u672c\u8d28\u4e0a\u9700\u8981\u5f71\u54cd\u4eba\u3001\u6539\u53d8\u884c\u4e3a\uff0c\u8fd9\u4e0e\u884c\u4e3a\u79d1\u5b66\u7814\u7a76\u548c\u8bbe\u8ba1\u601d\u8003\u65b9\u6cd5\u662f\u901a\u7684\u3002\u8de8\u5b66\u79d1\u8de8\u90e8\u95e8\uff0c\u53ef\u80fd\u627e\u5230\u610f\u60f3\u4e0d\u5230\u7684\u6709\u6548\u9014\u5f84\u3002<\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">3.<span class=\"Apple-converted-space\">\u00a0 <\/span>\u5982\u679c\u8df3\u51fa\u201c\u6350\u6b3e\u884c\u5584\u201d\u7684\u5c40\u9650\uff0c\u4ee5\u89e3\u51b3\u95ee\u9898\u4e3a\u76ee\u6807\uff0c\u6148\u5584\u7684\u7a7a\u95f4\u53ef\u4ee5\u5f88\u5e7f\u5927\uff0c\u65b9\u5f0f\u53ef\u4ee5\u5f88\u6709\u8da3\uff0c\u8fc7\u7a0b\u53ef\u4ee5\u5f88\u7cbe\u5f69\uff0c\u7ed3\u679c\u53ef\u4ee5\u5f88\u60ca\u559c\u3002<\/span><\/p>\n<h3 class=\"p6\"><span class=\"s3\" style=\"color: #ff6600;\">\u5e73\u514b\u5176\u4eba<\/span><\/h3>\n<p class=\"p7\"><span class=\"s3\">\u4e39\u00b7\u5e73\u514b\u53c8\u5f00\u59cb\u6298\u817e\u4e86\u3002<\/span><\/p>\n<p class=\"p7\"><span class=\"s3\">\u4ed6\u662f\u8c01\uff1f\u66fe\u7ecf\u7684\u603b\u7edf\u53d1\u8a00\u7a3f\u8d77\u8349\u4eba\uff0c\u540e\u6765\u7684\u8bb0\u8005\u3001\u7545\u9500\u4e66\u4f5c\u8005\uff0c2013\u5e74\u5168\u7403\u6700\u6709\u5f71\u54cd\u529b\u7684\u201c50\u4f4d\u601d\u60f3\u5bb6\u201d\u4e4b\u4e00\u3002\u4ed6\u7684\u4e66\u592a\u70ed\u4e86\uff0c\u90a3\u8fb9\u82f1\u6587\u7248\u624d\u51fa\uff0c\u8fd9\u8fb9\u4e2d\u6587\u7248\u5c31\u51fa\u6765\u4e86\uff1a\u300a\u5168\u65b0\u601d\u7ef4:\u51b3\u80dc\u672a\u6765\u76846\u5927\u80fd\u529b\u300b(A Whole New Mind),\u300a\u81ea\u7531\u5de5\u4f5c\u8005\u7684\u56fd\u5ea6\u300b\uff08Free Agent Nation\uff09\uff0c\u300a\u9a71\u52a8\u529b\u300b\uff08Drive\uff09;\u300a\u5168\u65b0\u9500\u552e: \u8bf4\u670d\u4ed6\u4eba\uff0c\u4ece\u6539\u53d8\u81ea\u5df1\u5f00\u59cb\u300b\uff08To Sell Is Human\uff09\u3002 \u4ed6\u5173\u4e8e\u52a8\u673a\u7684TED\u6f14\u8bb2\uff0c\u622a\u81f3\u4eca\u5929\uff0c\u89c2\u770b\u6b21\u65701180\u4e07\u6b21\uff0c\u662fTED\u53f2\u4e0a\u5f53\u4e4b\u65e0\u6127\u7684Top 10\u3002<\/span><\/p>\n<p class=\"p7\"><span class=\"s3\">\u8fd9\u6b21\u4ed6\u53c8\u6298\u817e\u4ec0\u4e48\u597d\u73a9\u7684\uff1f\u4ed6\u548c\u300a\u56fd\u5bb6\u5730\u7406\u300b\u9891\u9053\u505a\u4e86\u4e00\u6863\u65b0\u8282\u76eeCrowd Control\uff0c\u4ee5\u771f\u4eba\u5b9e\u9a8c\u7684\u65b9\u5f0f\uff0c\u5c1d\u8bd5\u521b\u65b0\u9014\u5f84\u89e3\u51b3\u5404\u79cd\u793e\u4f1a\u95ee\u9898\u3002\u8fd9\u4e9b\u95ee\u9898\u6797\u6797\u603b\u603b\uff0c\u5927\u5230\u8d85\u901f\u9a7e\u9a76\uff0c\u5c0f\u5230\u61d2\u5f97\u8fde\u5230\u4e00\u697c\u4e5f\u8981\u4e58\u7535\u68af\u3002\u8282\u76ee11\u670824\u65e5\u624d\u4f1a\u5728\u7f8e\u56fd\u7535\u89c6\u9891\u9053\u6b63\u5f0f\u64ad\u51fa\u3002\u5e73\u514b\u7ed9\u4ed6\u7684\u8bfb\u8005\u9001\u798f\uff3b\u6311\uff3d\u5229\uff3b\u9017\uff3d\uff0c\u8d21\u732e\u4e86\u4e24\u4e2a\u5c0f\u7247\u6bb5\uff0c\u8ba9\u8bfb\u8005\u5148\u7779\u4e3a\u5feb\u3002<\/span><\/p>\n<h3 class=\"p6\"><span class=\"s3\" style=\"color: #ff6600;\"><b>\u5b9e\u9a8c\u4e4b\u4e00<\/b><\/span><\/h3>\n<h5 class=\"p3\"><span class=\"s3\" style=\"color: #008000;\">\u975e\u6cd5\u505c\u5360\u6b8b\u75be\u4eba\u4e13\u7528\u505c\u8f66\u4f4d\uff1f\u4e00\u5f20\u7167\u7247\u641e\u5b9a\uff01<\/span><\/h5>\n<p class=\"p7\"><span class=\"s3\"><b>\u95ee\u9898\uff1a<\/b><\/span><\/p>\n<p class=\"p7\"><span class=\"s3\">\u4e3a\u4fbf\u4e8e\u6b8b\u75be\u4eba\u51fa\u5165\uff0c\u505c\u8f66\u573a\u4e00\u822c\u8bbe\u6709\u6b8b\u75be\u4eba\u4e13\u7528\u505c\u8f66\u4f4d\uff0c\u79bb\u51fa\u5165\u53e3\u66f4\u8fd1\uff0c\u7a7a\u95f4\u4e5f\u6bd4\u666e\u901a\u8f66\u4f4d\u5927\u3002\u53ef\u662f\u603b\u6709\u4eba\u4e0d\u81ea\u89c9\uff0c\u660e\u660e\u4e0d\u662f\u6b8b\u75be\u4eba\uff0c\u8d2a\u56fe\u65b9\u4fbf\uff0c\u5c11\u8d70\u4e24\u6b65\u8def\uff0c\u603b\u4f1a\u53bb\u5360\u7528\u6b8b\u75be\u4eba\u4e13\u7528\u505c\u8f66\u4f4d\u3002\u8fd9\u6837\u7684\u884c\u4e3a\uff0c\u4e0d\u4ec5\u7ed9\u771f\u6b63\u9700\u8981\u7684\u6b8b\u75be\u4eba\u53f8\u673a\u5e26\u6765\u4e0d\u4fbf\uff0c\u800c\u4e14\u662f\u8fdd\u6cd5\u884c\u4e3a\u3002\u53ef\u662f\u76d1\u7ba1\u6210\u672c\u592a\u9ad8\u4e86\uff0c\u6240\u4ee5\u5f88\u591a\u5730\u65b9\u7684\u4e13\u7528\u505c\u8f66\u4f4d\u5f62\u540c\u865a\u8bbe\u865a\u8bbe\uff0c\u5145\u6ee1\u4e86\u201c\u9769\u547d\u9760\u81ea\u89c9\u201d\u7684\u65e0\u5948\u3002<\/span><\/p>\n<p class=\"p7\"><span class=\"s3\"><b>\u89e3\u51b3\uff1a<\/b><\/span><\/p>\n<p class=\"p7\"><span class=\"s3\">\u5728\u5fb7\u514b\u8428\u65af\u5dde\u7684\u5965\u65af\u6c40\uff0c\u5e73\u514b\u53ec\u96c6\u4e86\u4e24\u4e2a\u6b8b\u75be\u4eba\u6743\u76ca\u5021\u5bfc\u4eba\u58eb\u4e00\u8d77\u53c2\u4e0e\u3002\u4ed6\u4eec\u5c1d\u8bd5\u8fc7\u4e0d\u540c\u529e\u6cd5\uff0c\u5305\u62ec\u7528\u8f66\u5835\u4f4f\u8fdd\u89c4\u7684\u8f66\u8f86\u3002\u800c\u6700\u540e\u7684\u6210\u529f\u65b9\u6848\u662f\uff1a\u5728\u4e13\u7528\u8f66\u4f4d\u6807\u8bc6\u4e0b\u65b9\uff0c\u6302\u4e0a\u5f53\u5730\u6b8b\u75be\u4eba\u7684\u7167\u7247\u3002<\/span><\/p>\n<p class=\"p7\"><span class=\"s3\"><b>\u7ed3\u679c\uff1a<\/b><\/span><\/p>\n<p class=\"p7\"><span class=\"s3\">\u6444\u50cf\u76d1\u63a7\u4e00\u4e2a\u6708\uff0c\u7ed3\u679c\u6ca1\u6709\u4e00\u8f86\u8f66\u8fdd\u89c4\u5360\u7528\u6b8b\u75be\u4eba\u4e13\u7528\u505c\u8f66\u4f4d\u3002\u6700\u6709\u610f\u601d\u7684\u662f\uff0c\u4ece\u5f55\u50cf\u4e2d\u770b\u5230\uff0c\u597d\u4e9b\u8f66\u672c\u6765\u5df2\u7ecf\u505c\u8fdb\u53bb\u4e86\uff0c\u770b\u5230\u4e86\u7167\u7247\uff0c\u53c8\u5012\u51fa\u6765\u4e86\u3002<\/span><\/p>\n<p class=\"p7\"><span class=\"s3\">\u968f\u540e\u91c7\u8bbf\u4e2d\uff0c\u4e09\u4f4d\u8f66\u4e3b\u8fd9\u6837\u89e3\u91ca\uff1a<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li7\"><span class=\"s3\">\u5f53\u4f60\u505c\u8fdb\u90a3\u4e2a\u8f66\u4f4d\uff0c\u770b\u5230\u90a3\u4e2a\u724c\u5b50\uff0c\u4f60\u4f1a\u610f\u8bc6\u5230\uff0c\u8fd9\u4e2a\u8f66\u4f4d\u662f\u7ed9\u771f\u7684\u9700\u8981\u7684\u4eba\u8bbe\u8ba1\u7684.<\/span><\/li>\n<li class=\"li7\"><span class=\"s3\">\u6211\u60f3\uff0c\u5750\u8f6e\u6905\u7684\u53f8\u673a\u4eec\u6bd4\u6211\u66f4\u9700\u8981\u8fd9\u4e2a\u8f66\u4f4d\uff0c\u6240\u4ee5\u6211\u9000\u51fa\u6765\uff0c\u505c\u52305\u4e2a\u8f66\u4f4d\u4ee5\u5916\uff0c\u8d70\u8fc7\u53bb\u3002<\/span><\/li>\n<li class=\"li7\"><span class=\"s3\">\u6211\u4eec\u633a\u5e78\u8fd0\u7684\uff0c\u6211\u4eec\u53ef\u4ee5\u8d70\u52a8\uff1b\u6211\u4eec\u53ef\u4ee5\u505c\u8fdc\u70b9\u3002\u4f55\u51b5\u4ece\u9910\u9986\u51fa\u6765\uff0c\u4e5f\u8bb8\u672c\u6765\u5c31\u9700\u8981\u591a\u8d70\u51e0\u6b65\u3002<\/span><\/li>\n<\/ul>\n<p><embed src=\"http:\/\/player.youku.com\/player.php\/sid\/XODE4MzE3NDY4\/v.swf\" allowFullScreen=\"true\" quality=\"high\" width=\"480\" height=\"400\" align=\"middle\" allowScriptAccess=\"always\" type=\"application\/x-shockwave-flash\"><\/embed><\/p>\n<h3 class=\"p6\"><span class=\"s3\" style=\"color: #ff6600;\"><b>\u5bf9\u516c\u76ca\u6148\u5584\u7684\u542f\u793a<\/b><\/span><\/h3>\n<h5 class=\"p3\"><span class=\"s3\" style=\"color: #008000;\">\u884c\u4e3a\u79d1\u5b66\u7814\u7a76\u548c\u8bbe\u8ba1\u601d\u8003\u65b9\u6cd5\uff0c\u4e3a\u516c\u76ca\u6148\u5584\u63d0\u4f9b\u65b0\u8def\u5f84<\/span><\/h5>\n<p class=\"p7\"><span class=\"s3\">\u6302\u5f20\u7167\u7247\u5c31\u89e3\u51b3\u95ee\u9898\uff1f\u5c31\u8fd9\u4e48\u7b80\u5355\uff1f<\/span><\/p>\n<p class=\"p7\"><span class=\"s3\">\u5176\u5b9e\u8fd9\u4e2a\u89e3\u51b3\u65b9\u6848\u4e00\u70b9\u4e0d\u7b80\u5355\u3002\u9996\u5148\uff0c\u89e3\u51b3\u7684\u539f\u7406\u6765\u81ea\u884c\u4e3a\u79d1\u5b66\u3001\u5fc3\u7406\u5b66\u7684\u7814\u7a76\uff0c\u5176\u76f4\u63a5\u4f9d\u636e\u5c31\u662f\u5bbe\u5dde\u5927\u5b66Deborah Small\u6559\u6388\u53ca\u540c\u4e8b\u5173\u4e8e\u201cthe identifiable victim effect\u201d(\u53ef\u8bc6\u522b\u53d7\u5bb3\u8005\u6548\u5e94\uff09\u7684\u7814\u7a76\u3002\u7b80\u5355\u8bf4\uff0c\u4eba\u4eec\u66f4\u5bb9\u6613\u5bf9\u67d0\u4e2a\u7279\u5b9a\u5bf9\u8c61\u7684\u75db\u82e6\u4ea7\u751f\u5171\u60c5\uff0c\u4e5f\u66f4\u4e50\u4e8e\u51fa\u624b\u76f8\u52a9\uff1b\u5176\u6b21\uff0c\u5728\u65b9\u6848\u8bbe\u8ba1\u548c\u5448\u73b0\u4e0a\uff0c\u53c8\u8fd0\u7528\u4e86\u8bbe\u8ba1\u601d\u8003\u7684\u624b\u6cd5\u3002<\/span><\/p>\n<p class=\"p7\"><span class=\"s3\">\u719f\u6089Dan Ariely\u5173\u4e8e\u884c\u4e3a\u7ecf\u6d4e\u5b66\u7814\u7a76\u7684\u4eba\uff0c\u5bf9\u5e73\u514b\u7684\u5b9e\u9a8c\uff0c\u4e5f\u8bb8\u4e0d\u89c9\u5f97\u964c\u751f\u3002\u4e0d\u8fc7\uff0c\u5e73\u514b\u7684\u8fd9\u6863\u8282\u76ee\u548c\u5b9e\u9a8c\uff0c\u5b8c\u5168\u662f\u4ee5\u793e\u4f1a\u95ee\u9898\u4e3a\u5bf9\u8c61\uff0c\u5bf9\u4e8e\u516c\u76ca\u6148\u5584\uff0c\u5c31\u66f4\u6709\u542f\u53d1\u4e86\u3002<\/span><\/p>\n<p class=\"p7\"><span class=\"s3\">\u5f88\u591a\u516c\u76ca\u6148\u5584\u673a\u6784\u7684\u201c\u4e1a\u52a1\u201d\uff0c\u672c\u8d28\u4e0a\u662f\u5f71\u54cd\u4eba\u3001\u6539\u53d8\u4eba\uff0c\u65e0\u8bba\u662f\u53f7\u53ec\u5927\u5bb6\u6350\u6b3e\u652f\u6301\uff0c\u8fd8\u662f\u51cf\u5c11\u9752\u5c11\u5e74\u5438\u70df\uff0c\u90fd\u9700\u8981\u5f71\u54cd\u5927\u5bb6\u91c7\u53d6\u884c\u52a8\u3002\u4f20\u7edf\u7684\u505a\u6cd5\u662f\u6653\u4e4b\u4ee5\u7406\u3001\u52a8\u4e4b\u4ee5\u60c5\uff0c\u8981\u4e48\u80e1\u841d\u535c\uff0c\u8981\u4e48\u5927\u68d2\u3002\u800c\u5b9e\u9645\u6548\u679c\u5374\u4e0d\u5c3d\u5982\u4eba\u610f\u3002\u5f88\u591a\u65f6\u5019\uff0c\u5927\u5bb6\u90fd\u7406\u89e3\u4e86\u800c\u4e14\u4e5f\u8ba4\u540c\u4f60\u7684\u7406\u5ff5\uff0c\u5374\u8fd8\u662f\u4e0d\u4f1a\u6309\u7167\u4f60\u7684\u5021\u5bfc\u6765\u884c\u52a8\u3002<\/span><\/p>\n<p class=\"p7\"><span class=\"s3\">\u8fd9\u65f6\u5019\uff0c\u884c\u4e3a\u79d1\u5b66\u548c\u5fc3\u7406\u5b66\u7684\u7814\u7a76\u3001\u8bbe\u8ba1\u601d\u8003\u7684\u65b9\u6cd5\uff0c\u6216\u8bb8\u4f1a\u5e26\u6765\u521b\u65b0\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/p>\n<p class=\"p7\"><span class=\"s3\">\u4e8b\u5b9e\u4e0a\uff0c\u5f88\u591a\u516c\u76ca\u6148\u5584\u9886\u57df\u7684\u6210\u529f\u5b9e\u8df5\uff0c\u90fd\u501f\u52a9\u4e86\u884c\u4e3a\u79d1\u5b66\u7684\u7814\u7a76\u3002\u8b6c\u5982Charity Water\uff08\u6148\u5584\u4e4b\u6c34\uff09\u4ece\u6765\u4e0d\u5c55\u793a\u975e\u6d32\u5c45\u6c11\u7f3a\u6c34\u7684\u60b2\u60c5\u7167\u7247\uff1bNPR\uff08\u7f8e\u56fd\u516c\u5171\u5e7f\u64ad\u7535\u53f0\uff09\u867d\u7136\u5728\u7535\u53f0\u91cc\u5404\u79cd\u8d60\u793c\uff0c\u5929\u82b1\u4e71\u5760\u5730\u8bf1\u60d1\u4f60\u6350\u6b3e\u6210\u4e3a\u4f1a\u5458\uff0c\u53ef\u662f\u73b0\u573a\u52df\u6350\u4ece\u6765\u4e0d\u4ee5\u8d60\u793c\u505a\u5671\u5934\uff1bSave The Children \uff08\u62ef\u6551\u513f\u7ae5\u7ec4\u7ec7\uff09\u3001\u7f8e\u56fd\u764c\u75c7\u534f\u4f1a\uff0c\u4ed6\u4eec\u603b\u662f\u4f1a\u8bb2\u8ff0\u4e00\u4e2a\u6709\u540d\u6709\u59d3\u6709\u7ec6\u8282\u7684\u53d7\u52a9\u5bf9\u8c61\u7684\u6545\u4e8b\uff0c\u547c\u5401\u4f60\u6350\u6b3e\u3002Dan Ariely\u5728\u300a\u602a\u8bde\u884c\u4e3a\u5b66\u300b\u4e2d\u548c\u4ed6\u7684TED\u6f14\u8bb2\u4e2d\u63cf\u8ff0\u4e86\u4e00\u4e2a\u7ecf\u5178\u4f8b\u5b50\uff0c\u5982\u679c\u5e0c\u671b\u63d0\u9ad8\u53f8\u673a\u6350\u8d60\u5668\u5b98\u7684\u610f\u5411\uff0c\u53ea\u9700\u8981\u5728\u8868\u683c\u8bbe\u8ba1\u4e2d\u505a\u4e2a\u5c0f\u5c0f\u6539\u52a8\uff0d\uff0d\u628a\u201cOpt-In\u201d\uff08\u9009\u62e9\u52a0\u5165\uff09\u6539\u4e3a\u201cOpt-Out\u201d\uff08\u9009\u62e9\u4e0d\u52a0\u5165\uff09\uff0c\u5c31\u53ef\u4ee5\u8ba9\u6350\u8d60\u610f\u5411\u98d9\u5347\u6570\u500d\u3002<\/span><\/p>\n<p class=\"p7\"><span class=\"s3\">\u8bbe\u8ba1\u601d\u8003\uff08Design Thinking\uff09\u8fd1\u4e24\u5e74\u5f88\u706b\u70ed\u3002\u5b83\u7684\u6838\u5fc3\u662f\u4ee5\u4eba\u4e3a\u672c\uff0c\u4ee5\u95ee\u9898\u4e3a\u5bfc\u5411\u3002\u8fd9\u548c\u516c\u76ca\u6148\u5584\u7684\u6d3b\u52a8\u662f\u4e00\u8109\u76f8\u627f\u7684\uff0c\u6240\u4ee5\u4e5f\u51fa\u73b0\u4e86\u8d8a\u6765\u8d8a\u591a\u7684\u628a\u8bbe\u8ba1\u601d\u8003\u7528\u4e8e\u793e\u4f1a\u670d\u52a1\u8bbe\u8ba1\u7684\u6848\u4f8b\u3002\u300a\u65af\u5766\u798f\u5546\u4e1a\u8bc4\u8bba\u300b\u5341\u5468\u5e74\u5e86\u65f6\uff0c\u53d1\u5e03\u8fc7\u4e00\u7ec4\u5c55\u671b\u672a\u6765\u7684\u6587\u7ae0\uff0c\u5176\u4e2d\u4e00\u7bc7\u5c31\u662f\u5173\u4e8e\u8bbe\u8ba1\u601d\u8003\u5728\u516c\u5171\u548c\u793e\u4f1a\u90e8\u95e8\u7684\u8fd0\u7528\u3002\u5584\u5929\u4e0b\u4e2d\u6587\u7f51\u66fe\u7ecf\u53d1\u8868\u8fc7\u8bd1\u6587\uff0c\u5e76\u505a\u4e86\u89e3\u8bfb\u3002\uff3b\u53c2\u8003\u6587\u672b\u201c\u62d3\u5c55\u9605\u8bfb\u201d\uff3d<\/span><\/p>\n<p class=\"p7\"><span class=\"s3\">\u5e73\u514b\u7684\u8fd9\u4e2a\u5b9e\u9a8c\uff0c\u5f88\u591a\u4eba\u4e4d\u770b\u4e4b\u4e0b\uff0c\u4e0d\u4f1a\u628a\u5b83\u548c\u516c\u76ca\u6148\u5584\u8054\u7cfb\u5728\u4e00\u8d77\u3002\u867d\u7136\u8fd9\u8fd8\u53ea\u662f\u4e00\u4e2a\u5c0f\u5c0f\u7684\u5b9e\u9a8c\uff0c\u4f46\u8fd9\u4e2a\u5b9e\u9a8c\u4e2d\uff0c\u6709\u51e0\u4e2a\u8981\u7d20\uff0c\u5b8c\u5168\u7b26\u5408\u672a\u6765\u6148\u5584\u521b\u65b0\u7684\u8d8b\u52bf\uff1a<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li7\"><span class=\"s3\">\u4ee5\u89e3\u51b3\u793e\u4f1a\u95ee\u9898\u4e3a\u6838\u5fc3\uff0c\u5173\u952e\u4e0d\u662f\u6350\u4e86\u591a\u5c11\u94b1\uff0c\u505a\u4e86\u4ec0\u4e48\u4e8b\uff0c\u800c\u662f\u89e3\u51b3\u4e86\u4ec0\u4e48\u95ee\u9898<\/span><\/li>\n<li class=\"li7\"><span class=\"s3\">\u516c\u6c11\u53c2\u4e0e\uff0c\u8ba9\u5927\u4f17\u6210\u4e3a\u89e3\u51b3\u95ee\u9898\u7684\u4e3b\u4f53\u4e4b\u4e00<\/span><\/li>\n<li class=\"li7\"><span class=\"s3\">\u4ee5\u8f83\u5c0f\u7684\u6295\u5165\uff0c\u4ea7\u751f\u5f88\u5927\u7684\u7ed3\u679c\uff0c\u5177\u6709\u5f88\u9ad8\u7684\u6760\u6746\u6548\u5e94<\/span><\/li>\n<\/ul>\n<h3 class=\"p6\"><span class=\"s3\" style=\"color: #ff6600;\"><b>\u5176\u5b83\u5b9e\u9a8c<\/b><\/span><\/h3>\n<p class=\"p7\"><span class=\"s3\">\u6b64\u5916\uff0c\u5e73\u514b\u8fd8\u505a\u4e86\u4e00\u4e9b\u5176\u5b83\u7684\u6709\u610f\u601d\u7684\u5b9e\u9a8c\uff1a<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li7\"><span class=\"s3\">\u53ea\u60f3\u4e58\u7535\u68af\uff0c\u4e0d\u60f3\u8d70\u697c\u68af\uff1f\u5728\u7535\u68af\u91cc\u5b89\u88c5\u8bed\u97f3\u63d0\u793a\uff0c\u63ff5\u697c\u4ee5\u4e0b\u7684\u6309\u94ae\uff0c\u90fd\u4f1a\u53d1\u51fa\u597d\u73a9\u7684\u63d0\u793a\uff0c\u8ba9\u4f60\u8d70\u697c\u68af\uff1b<\/span><\/li>\n<li class=\"li7\"><span class=\"s3\">\u504c\u5927\u7684\u673a\u573a\u505c\u8f66\u573a\uff0c\u8001\u5fd8\u8bb0\u8f66\u505c\u54ea\u513f\uff1f\u628a\u6574\u4e2a\u505c\u8f66\u573a\u5927\u80c6\u88c5\u9970\uff0c\u52a8\u7269\u53eb\u58f0\u3001\u5723\u8bde\u8282\u793c\u7269\u3001\u9762\u5305\u9999\u5473\uff0c\u523a\u6fc0\u4f60\u5404\u79cd\u611f\u5b98\uff0c\u8fd8\u6015\u8bb0\u4e0d\u4f4f\u505c\u8f66\u4f4d\uff1f<\/span><\/li>\n<li class=\"li7\"><span class=\"s3\">\u884c\u4eba\u8001\u4e71\u7a7f\u9a6c\u8def\uff1f\u4e0d\u6015\uff0c\u8ba9\u9a6c\u8def\u4e24\u8fb9\u7684\u4eba\u5bf9\u6253\u6e38\u620f\uff01\u522b\u8bf4\u62a2\u7ea2\u706f\u8fc7\u9a6c\u8def\uff0c\u7eff\u706f\u901a\u884c\u4e86\u8fd8\u820d\u4e0d\u5f97\u8d70\uff01\u8fd9\u4e2a\u89c6\u9891\u592a\u6b22\u4e50\u4e86\uff0c\u5fc5\u987b\u770b\u554a\uff01\uff3b\u4ee5\u4e0b\u89c6\u9891\u9ed8\u8ba4\u9759\u97f3\u3002\u8bf7\u81ea\u884c\u70b9\u51fb\u53f3\u4e0b\u89d2\u58f0\u97f3\u56fe\u6807\uff0c\u89e3\u9664\u9759\u97f3\uff3d<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"http:\/\/channel.nationalgeographic.com\/channel\/crowd-control\/videos\/top-5-jaywalkers\/embed\/\" width=\"640\" height=\"391\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p6\"><span class=\"s3\" style=\"color: #ff6600;\"><b>\u672a\u6765\u5f88\u7f8e\u597d<\/b><\/span><\/h3>\n<h5 class=\"p3\"><span class=\"s3\" style=\"color: #008000;\">\u8df3\u51fa\u4f20\u7edf\u6350\u8d60\u7684\u5c40\u9650\uff0c\u8de8\u754c\u3001\u8de8\u90e8\u95e8\uff0c\u6148\u5584\u7684\u7a7a\u95f4\u4f1a\u5f88\u5927\uff0c\u672a\u6765\u4f1a\u5f88\u7cbe\u5f69<\/span><\/h5>\n<p class=\"p7\"><span class=\"s3\">\u6b8b\u75be\u4eba\u4e13\u7528\u505c\u8f66\u4f4d\u7684\u8fd9\u4e2a\u89e3\u51b3\u65b9\u6848\uff0c\u80fd\u5426\u5728\u4e2d\u56fd\u5b9e\u884c\uff0c\u5176\u5b9e\u4e0d\u662f\u8fd9\u7bc7\u6587\u7ae0\u7684\u91cd\u70b9\u3002\u6bd5\u7adf\uff0c\u4e2d\u56fd\u5f88\u591a\u5730\u65b9\u6839\u672c\u6ca1\u6709\u8bbe\u7f6e\u6b8b\u75be\u4eba\u4e13\u7528\u505c\u8f66\u4f4d\uff0c\u6b8b\u75be\u4eba\u5f00\u8f66\u51fa\u884c\u4e5f\u4e0d\u662f\u90a3\u4e48\u666e\u904d\uff1b\u751a\u81f3\u4e1c\u65b9\u6587\u5316\u4e0b\u6b8b\u75be\u4eba\u662f\u4e0d\u662f\u613f\u610f\u8ba9\u81ea\u5df1\u7684\u7167\u7247\u51fa\u73b0\u5728\u516c\u5171\u573a\u6240\uff0c\u8fd9\u4e5f\u503c\u5f97\u7814\u7a76\u3002<\/span><\/p>\n<p class=\"p7\"><span class=\"s3\">\u8fd9\u7bc7\u6587\u7ae0\u7684\u91cd\u70b9\u662f\uff0c\u884c\u4e3a\u79d1\u5b66\u548c\u8bbe\u8ba1\u601d\u8003\uff0c\u53ef\u4ee5\u6210\u4e3a\u65b0\u6148\u5584\u5bb6\u7684\u5f3a\u5927\u5de5\u5177\u3002\u52a9\u4eba\u884c\u5584\u3001\u89e3\u51b3\u95ee\u9898\uff0c\u5982\u679c\u4f60\u80af\u8df3\u51fa\u201c\u6350\u6b3e\u884c\u5584\u201d\u7684\u5c40\u9650\uff0c\u4ee5\u89e3\u51b3\u95ee\u9898\u4e3a\u76ee\u6807\uff0c\u6148\u5584\u7684\u7a7a\u95f4\u53ef\u4ee5\u5f88\u5e7f\u5927\uff0c\u65b9\u5f0f\u53ef\u4ee5\u5f88\u6709\u8da3\uff0c\u8fc7\u7a0b\u53ef\u4ee5\u5f88\u7cbe\u5f69\uff0c\u7ed3\u679c\u53ef\u4ee5\u5f88\u60ca\u559c\u3002<\/span><\/p>\n<h3 class=\"p7\"><span style=\"color: #ff6600;\">\u62d3\u5c55\u8d44\u6e90<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">1. \u3010\u4e66\u7c4d\u3011Dan Ariely\u76842\u672c\u4e66\uff1a<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.amazon.com\/Predictably-Irrational-Revised-Expanded-Edition\/dp\/0061353248\/ref=sr_1_1?ie=UTF8&amp;qid=1415060457&amp;sr=8-1&amp;keywords=predictably+irrational\">Predictably Irrational<\/a><\/span>\u548c<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.amazon.com\/The-Upside-Irrationality-Unexpected-Benefits\/dp\/0061995045\/ref=sr_1_1?ie=UTF8&amp;qid=1415060533&amp;sr=8-1&amp;keywords=the+upside+of+irrationality\">The Upside Of Irrationality<\/a><\/span>\uff0c\u4e2d\u6587\u7248\u5206\u522b\u4e3a\uff1a<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/book.douban.com\/subject\/4929844\/\">\u602a\u8bde\u884c\u4e3a\u5b66<\/a><\/span>\u3001<a href=\"http:\/\/book.douban.com\/subject\/5253757\/\">\u602a\u8bde\u884c\u4e3a\u5b662<\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">2. \u3010\u4e66\u7c4d\u3011Dan Pink\uff1a<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.amazon.com\/Drive-Surprising-Truth-About-Motivates\/dp\/1594484805\/ref=sr_1_1?ie=UTF8&amp;qid=1415060573&amp;sr=8-1&amp;keywords=drive\">Drive<\/a><\/span>\uff0c\u4e2d\u6587\u7248\uff1a<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/book.douban.com\/subject\/10484712\/\">\u9a71\u52a8\u529b<\/a><\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">3. \u3010\u6587\u7ae0\u3011<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.gpcommon.org\/ch\/2013\/05\/23\/ssir-3-design-led-innovation-in-gov\/\">\u300a\u65af\u5766\u798f\u793e\u4f1a\u521b\u65b0\u8bc4\u8bba\u300b\u5341\u5468\u5e74\u5e86\u7279\u520a\uff08\u4e09\uff09\uff1a\u4ee5\u8bbe\u8ba1\u4e3a\u5bfc\u5411\u7684\u653f\u5e9c\u90e8\u95e8\u521b\u65b0<\/a><\/span> via \u5584\u5929\u4e0b\u4e2d\u6587\u7f51<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">4. \u3010\u6587\u7ae0\u3011<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/daily.zhihu.com\/story\/4280050?utm_campaign=in_app_share&amp;utm_medium=iOS&amp;utm_source=weixin&amp;from=timeline&amp;isappinstalled=0\">\u65af\u5766\u798f\u5927\u5b66 Design School \u6240\u5021\u5bfc\u8bbe\u8ba1\u601d\u7ef4\u7684\u539f\u5219\u548c\u6b65\u9aa4\u662f\u4ec0\u4e48<\/a><\/span>\uff1f via \u77e5\u4e4e\u65e5\u62a5<\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">5. \u3010\u5fae\u4fe1\u3011AHA\u793e\u4f1a\u521b\u65b0\u5b66\u9662\u5fae\u4fe1\u6b63\u5728\u8fde\u8f7d\u201c\u4eba\u672c\u8bbe\u8ba1\u201d\uff0c\u5fae\u4fe1\u53f7\uff1aAHAschool<\/span><\/p>\n<p class=\"p2\">[alert type=&#8221;yellow&#8221;]\u5584\u5929\u4e0b\u5fae\u4fe1\u516c\u4f17\u53f7\u7b2c5\u7bc7\u63a8\u9001\u6587\u7ae0\u3002\u8ba2\u9605\u5584\u5929\u4e0b\u5fae\u4fe1\u53f7\uff1ashantianxia2014\uff0c\u7b2c\u4e00\u65f6\u95f4\u83b7\u77e5\u66f4\u65b0\uff01[\/alert]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e39\u00b7\u5e73\u514b\u53c8\u5f00\u59cb\u6298\u817e\u4e86\u3002\u4ed6\u548c\u300a\u56fd\u5bb6\u5730\u7406\u300b\u9891\u9053\u505a\u4e86\u4e00\u6863\u65b0\u8282\u76eeCrowd Control\uff0c\u4ee5\u771f\u4eba\u5b9e\u9a8c\u7684\u65b9\u5f0f\uff0c\u5c1d\u8bd5\u521b\u65b0\u9014\u5f84\u89e3\u51b3\u5404\u79cd\u793e\u4f1a\u95ee\u9898\u3002\u975e\u6cd5\u505c\u5360\u6b8b\u75be\u4eba\u4e13\u7528\u505c\u8f66\u4f4d\uff1f\u770b\u4ed6\u4e00\u5f20\u7167\u7247\u641e\u5b9a\uff01<\/p>\n","protected":false},"author":1,"featured_media":1668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[56],"tags":[30,49,65,45],"class_list":["post-1667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-30","tag-49","tag-65","tag-45"],"jetpack_featured_media_url":"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2014\/11\/2014.11.03.Pink-3.1.png","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p30u82-qT","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/posts\/1667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/comments?post=1667"}],"version-history":[{"count":5,"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/posts\/1667\/revisions"}],"predecessor-version":[{"id":1674,"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/posts\/1667\/revisions\/1674"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/media\/1668"}],"wp:attachment":[{"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/media?parent=1667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/categories?post=1667"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/tags?post=1667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}