{"id":795,"date":"2013-07-02T11:46:18","date_gmt":"2013-07-02T03:46:18","guid":{"rendered":"http:\/\/www.gpcommon.org\/ch\/?p=795"},"modified":"2018-11-28T14:47:17","modified_gmt":"2018-11-28T06:47:17","slug":"nonprofit-trends","status":"publish","type":"post","link":"http:\/\/www.gpcommon.org\/ch\/2013\/07\/02\/nonprofit-trends\/","title":{"rendered":"\u975e\u8425\u5229\u90e8\u95e8\u8d8b\u52bf\u5bf9\u8425\u9500\u53ca\u52df\u6b3e\u7684\u5f71\u54cd"},"content":{"rendered":"<p>\u672c\u6587\u6539\u7f16\u81eaRed Rooster\u96c6\u56e2\u4e3b\u5e2dHoward Adam Levy\u4e8e2013\u5e743\u670815\u65e5\u5728\u7f8e\u56fd\u72b9\u4ed6\u5dde\u76d0\u6e56\u57ce\u6559\u80b2\u57fa\u91d1\u5cf0\u4f1a\u4e0a\u7684\u4e3b\u9898\u6f14\u8bb2\u3002<\/p>\n<p>\u539f\u6587\u5730\u5740\uff1a<a href=\"http:\/\/www.redroostergroup.com\/2013\/03\/18\/nonprofit-marketing-trends-2013\/\">Nonprofit Trends 2013\u00a0<\/a><\/p>\n<p>\u8bd1 \u00a0 \u00a0 \u00a0 \u00a0\u8005\uff1aGravity<\/p>\n<hr style=\"width: 100%;\" width=\"100%\" \/>\n<p>\u5728\u8fc7\u53bb20\u5e74\u5185\uff0c\u7f8e\u56fd\u57fa\u91d1\u4f1a\u6570\u91cf\u7ffb\u4e86\u4e24\u756a\uff1b\u4e09\u5206\u4e4b\u4e8c\u7684\u57fa\u91d1\u4f1a\u6210\u7acb\u4e8e20\u4e16\u7eaa90\u5e74\u4ee3\uff0c\u4e3b\u8981\u5f97\u76ca\u4e8e\u4e92\u8054\u7f51\u9769\u547d\u6240\u4ea7\u751f\u7684\u5de8\u989d\u8d22\u5bcc\u3002\u76ee\u524d\u7f8e\u56fd\u5927\u7ea6\u67096.6\u4e07\u4e2a\u57fa\u91d1\u4f1a\u3002\u636eGiving USA\u7684\u6570\u636e\u8868\u660e\uff0c\u7f8e\u56fd\u6bcf\u5e74\u7684\u6148\u5584\u652f\u51fa\u8d85\u8fc7320\u4ebf\u7f8e\u5143\u3002<\/p>\n<p>\u8fd9\u4e9b\u6570\u5b57\u770b\u8d77\u6765\u4e0d\u9519\u3002\u800c\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u4eca\u7f8e\u56fd\u7ea6\u6709150\u4e07\u4e2a\u975e\u8425\u5229\u7ec4\u7ec7\uff0c\u5176\u4e2d50\u4e07\u4e2a\u673a\u6784\u6210\u7acb\u4e0e\u5728\u8fc7\u53bb10\u5e74\u4e2d\u3002\u6240\u4ee5\uff0c\u5373\u4f7f\u57fa\u91d1\u4f1a\u6570\u91cf\u548c\u6350\u8d60\u603b\u989d\u589e\u52a0\uff0c\u73b0\u5b9e\u662f\uff0c\u975e\u8425\u5229\u673a\u6784\u7684\u7b79\u6b3e\u53d8\u5f97\u8d8a\u6765\u8d8a\u56f0\u96be\u3002<\/p>\n<p>\u90a3\u4e48\uff0c\u975e\u8425\u5229\u90e8\u95e8\u8fd9\u4e9b\u5e74\u90fd\u51fa\u73b0\u4e86\u4ec0\u4e48\u53d8\u5316\uff0c\u672a\u6765\u4f1a\u5448\u73b0\u600e\u6837\u7684\u8d8b\u52bf\uff0c\u5b83\u4eec\u5bf9\u4e8e\u975e\u8425\u5229\u7ec4\u7ec7\u7684\u54c1\u724c\u3001\u8425\u9500\u548c\u52df\u6b3e\u53c8\u4f1a\u6709\u4ec0\u4e48\u5f71\u54cd\u5462\uff1f<\/p>\n<p><b style=\"color: #06497d; font-size: 20px;\">1<\/b><b style=\"color: #06497d; font-size: 20px;\">\u3001\u6218\u7565\u5c55\u671b<\/b><\/p>\n<p><a href=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/1-StrategicOutlook.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" class=\"alignnone size-full wp-image-798\" alt=\"2013.07.02-1-StrategicOutlook\" src=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/1-StrategicOutlook.jpg\" srcset=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/1-StrategicOutlook.jpg 600w, http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/1-StrategicOutlook-300x150.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h4><span style=\"color: #ff6600;\">\u00a0\u751f\u5b58\u9700\u8981\u6218\u7565\u601d\u7ef4\u548c\u624b\u6bb5<\/span><\/h4>\n<p>\u5728\u7ade\u4e89\u5982\u6b64\u6fc0\u70c8\u7684\u73af\u5883\u4e0b\uff0c\u8981\u60f3\u5438\u5f15\u6350\u6b3e\u4eba\uff0c\u975e\u8425\u5229\u7ec4\u7ec7\u4e0d\u80fd\u53ea\u662f\u8bf4\u81ea\u5df1\u5728\u201c\u505a\u597d\u4e8b\u201d\uff0c\u800c\u5fc5\u987b\u9610\u660e\uff1a\u7a76\u7adf\u505a\u4e86\u4ec0\u4e48\u5de5\u4f5c\uff1f\u4ea7\u751f\u4e86\u4ec0\u4e48\u7ed3\u679c\uff1f\u6709\u4ec0\u4e48\u72ec\u7279\u4f18\u52bf\uff1f\u4e3a\u4f55\u6350\u8d60\u4eba\u8be5\u628a\u94b1\u7ed9\u4ed6\u4eec\uff1f<\/p>\n<p>\u4e3a\u6709\u6548\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\uff0c\u975e\u8425\u5229\u7ec4\u7ec7\u9700\u8981\uff1a\u901a\u8fc7\u6218\u7565\u6027\u601d\u8003\uff0c\u786e\u5b9a\u673a\u6784\u4f7f\u547d\u3002\u597d\u7684\u673a\u6784\u4f7f\u547d\uff0c\u9700\u8981\u5927\u80c6\uff0c\u5bcc\u4e8e\u611f\u53ec\uff0c\u53ef\u662f\u53c8\u4e0d\u7a7a\u6cdb\uff0c\u4ee4\u4eba\u4fe1\u670d\uff1b\u5236\u5b9a\u5168\u9762\u5b9e\u65bd\u8ba1\u5212\u4ee5\u8fbe\u6210\u76ee\u6807\uff1b\u575a\u6301\u6301\u7eed\u8bc4\u4f30\u53ca\u6539\u8fdb\u3002\u4f7f\u547d\u76ee\u6807&#8212;\u884c\u52a8&#8212;\u8bc4\u4f30\u6539\u8fdb\uff0c\u975e\u8425\u5229\u7ec4\u7ec7\u53ea\u6709\u5c06\u5176\u65e5\u5e38\u5de5\u4f5c\u4e0e\u957f\u671f\u6218\u7565\u6574\u5408\u4e3a\u4e00\u4f53\uff0c\u624d\u66f4\u6709\u53ef\u80fd\u8d62\u5f97\u6301\u7eed\u53d1\u5c55\u3002<\/p>\n<p><b><\/b><span style=\"color: #ff6600;\"><b>\u591a\u6e20\u9053\u548c\u6574\u5408\u8425\u9500\u6210\u4e3a\u65b0\u7684\u5e38\u6001<\/b><\/span><\/p>\n<p>\u591a\u6e20\u9053\u8425\u9500\u662f\u6307\u901a\u8fc7\u62a5\u520a\u3001\u7f51\u7edc\u3001\u7535\u5b50\u90ae\u4ef6\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u77ed\u4fe1\u4ee5\u53ca\u9762\u5bf9\u9762\u7b49\u591a\u79cd\u6e20\u9053\u9762\u5411\u53d7\u4f17\u3002 \u7531\u4e8e\u7ebf\u4e0a\u6350\u6b3e\u6bd4\u4f8b\u7684\u4e0d\u65ad\u589e\u52a0\uff0c\u4ee5\u53ca\u8d8a\u6765\u8d8a\u591a\u5e74\u957f\u6350\u6b3e\u8005\u5bf9\u65b0\u6280\u672f\u7684\u9002\u5e94\uff0c\u591a\u6e20\u9053\u8425\u9500\u5c06\u7ee7\u7eed\u6269\u5927\u3002\u76ee\u524d\uff0c\u5f88\u591a\u975e\u8425\u5229\u673a\u6784\u5df2\u7ecf\u91c7\u7528\u4e86\u591a\u6e20\u9053\u7684\u6c9f\u901a\u65b9\u5f0f\uff0c\u4f46\u5f88\u591a\u673a\u6784\u8fd8\u6ca1\u6709\u628a\u8fd9\u4e9b\u6c9f\u901a\u65b9\u5f0f\u6574\u5408\u5230\u8425\u9500\u7b56\u7565\uff0c\u8fd8\u6ca1\u6709\u5229\u7528\u591a\u79cd\u6e20\u9053\u4f20\u8fbe\u660e\u786e\u7684\u4fe1\u606f\u3002 \u540c\u65f6\uff0c\u4e5f\u8981\u770b\u5230\uff0c\u4f20\u7edf\u7684\u76f4\u90ae\u6c9f\u901a\u548c\u52df\u6b3e\u65b9\u5f0f\u4f9d\u7136\u6709\u6548\u3002\u76f4\u90ae\u4e0e\u65b0\u5a92\u4f53\u5408\u4e00\u7684\u6574\u5408\u6027\u7b56\u7565\u4ecd\u88ab\u8bc1\u660e\u4e3a\u6700\u4f73\u7b56\u7565\u4e4b\u4e00\u3002\u636e\u6211\u4eec\u89c2\u5bdf\uff0c\u6218\u7565\u5f0f\u4f20\u64ad\u65e5\u76ca\u6d41\u884c\u3002\u6240\u8c13\u6218\u7565\u5f0f\u4f20\u64ad\uff0c\u662f\u6307\u6839\u636e\u7279\u5b9a\u53d7\u4f17\u7fa4\u4f53\u53ca\u5176\u4e2a\u4eba\u504f\u597d\uff0c\u9009\u62e9\u4e0d\u540c\u7684\u6c9f\u901a\u6e20\u9053\u548c\u65b9\u5f0f\uff0c\u5e76\u6709\u610f\u8bc6\u5730\u5728\u4e0d\u540c\u6e20\u9053\u4e4b\u95f4\u5b9e\u73b0\u7edf\u4e00\u548c\u534f\u8c03\u3002<\/p>\n<p><span style=\"font-size: 20px; color: #06497d;\"><b>2 <\/b><b>\u6350\u8d60\u884c\u4e3a<\/b><\/span><\/p>\n<p><a href=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/2-DonorBehavior.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" class=\"alignnone size-full wp-image-799\" alt=\"2013.07.02-2-DonorBehavior\" src=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/2-DonorBehavior.jpg\" srcset=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/2-DonorBehavior.jpg 600w, http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/2-DonorBehavior-300x150.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h4><span style=\"color: #ff6600;\">\u6350\u8d60\u75b2\u4e4f\u65e5\u76ca\u663e\u8457<\/span><\/h4>\n<p>\u8fd9\u662f\u4e00\u4e2a\u4fe1\u606f\u8fc7\u8f7d\u7684\u65f6\u4ee3\u3002\u52df\u6b3e\u8005\u548c\u8425\u9500\u4eba\u5458\u901a\u8fc7\u4fe1\u4ef6\u6216\u7535\u90ae\uff0c\u9ad8\u9891\u7387\u3001\u9ad8\u5bc6\u5ea6\u5730\u8f70\u70b8\u6350\u8d60\u8005\uff1b\u624b\u673a\u77ed\u4fe1\u3001RSS\u8ba2\u9605\u3001\u63a8\u7279\u3001\u8138\u4e66\uff0c\u8fd9\u4e9b\u53ea\u662f\u8ba9\u96be\u9898\u53d8\u5f97\u66f4\u590d\u6742\u3002\u4eba\u4eec<b>\u63a5\u6536<\/b>\u5230\u8d8a\u6765\u8d8a\u591a\u7684\u4fe1\u606f\uff0c<b>\u63a5\u53d7<\/b>\u5f97\u5374\u8d8a\u6765\u8d8a\u5c11\u3002 \u89e3\u51b3\u8fd9\u4e00\u96be\u9898\u7684\u5173\u952e\u662f\uff0c\u9488\u5bf9\u7279\u5b9a\u6350\u8d60\u8005\uff0c\u6253\u9020\u80fd\u4e0e\u5176\u4ea7\u751f\u6709\u5171\u9e23\u7684\u6c9f\u901a\uff0c\u7a81\u7834\u5608\u6742\u548c\u6df7\u4e71\u3002<\/p>\n<p><b><\/b><span style=\"color: #ff6600;\"><b>\u901a\u8fc7\u589e\u5f3a\u63a7\u5236\u611f\uff0c\u6fc0\u52b1\u6350\u8d60\u4eba<\/b><\/span><\/p>\n<p>\u975e\u8425\u5229\u673a\u6784\u5728\u6fc0\u52b1\u5927\u6279\u652f\u6301\u8005\u53c2\u4e0e\u4e0a\u6b63\u8d8a\u6765\u8d8a\u6709\u7ecf\u9a8c\u3002\u6fc0\u52b1\u6350\u8d60\u8005\u53c2\u4e0e\uff0c\u610f\u5473\u7740\u975e\u8425\u5229\u7ec4\u7ec7\u8981\u5b66\u4f1a\u9002\u5ea6\u653e\u624b\uff0c\u8981\u5141\u8bb8\u5fd7\u613f\u8005\u3001\u6350\u8d60\u8005\u53ca\u62e5\u62a4\u8005\u7528\u81ea\u5df1\u7684\u65b9\u6cd5\u52a8\u5458\u8eab\u8fb9\u7684\u4eb2\u53cb\u53c2\u4e0e\u673a\u6784\u7684\u4f20\u64ad\u548c\u4e8b\u52a1\u3002\u540c\u65f6\uff0c\u540c\u4f34\u6fc0\u52b1\u5f0f\u53c2\u4e0e\u4e0d\u65ad\u6269\u5f20\uff0c\u5c24\u5176\u662f\u5e74\u8f7b\u4e00\u4ee3\uff0c\u6b63\u8d8a\u6765\u8d8a\u501a\u91cd\u4eb2\u53cb\u53ca\u540c\u4e8b\u4eec\u7684\u89c1\u89e3\u6765\u505a\u81ea\u5df1\u51b3\u5b9a\u3002\u90a3\u4e9b\u53ea\u60f3\u63a7\u5236\u6c9f\u901a\u4fe1\u606f\u548c\u65b9\u5f0f\u3001\u53ea\u6709\u9700\u8981\u94b1\u65f6\u624d\u53d1\u51fa\u53ec\u5524\u3001\u4ee5\u53ca\u5ffd\u7565\u8fd9\u4e2a\u4e16\u754c\u65e5\u76ca\u7d27\u5bc6\u76f8\u8054\u7684\u975e\u8425\u5229\u7ec4\u7ec7\uff0c\u7ec8\u5c06\u6d88\u5931\u3002<\/p>\n<p><span style=\"color: #ff6600;\"><b>\u805a\u7126\u4e8e\u5fe0\u8bda\u6350\u8d60\u4eba<\/b><\/span><\/p>\n<p>\u975e\u8425\u5229\u7ec4\u7ec7\u6b63\u8d8a\u6765\u8d8a\u5173\u6ce8\u6350\u8d60\u4eba\u7684\u5fe0\u8bda\u5ea6\uff0c\u7740\u773c\u4e8e\u53d1\u6325\u6350\u8d60\u4eba\u7684\u7ec8\u8eab\u4ef7\u503c\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u770b\u5355\u7b14\u8d60\u6b3e\u7684\u5927\u5c0f\u3002\u8fd9\u4e9b\u7ec4\u7ec7\u66f4\u613f\u610f\u628a\u7cbe\u529b\u548c\u65f6\u95f4\u82b1\u5728\u90a3\u4e9b\u79ef\u6781\u53c2\u52a0\u673a\u6784\u6d3b\u52a8\u3001\u9605\u8bfb\u673a\u6784\u8425\u9500\u8d44\u6599\u3001\u53c2\u4e0e\u793e\u4ea4\u5e73\u53f0\u4e92\u52a8\u7684\u5fe0\u8bda\u6350\u8d60\u4eba\u548c\u79ef\u6781\u5fd7\u613f\u8005\u8eab\u4e0a\uff0c\u5e76\u4e13\u95e8\u4e3a\u6fc0\u52b1\u4ed6\u4eec\u800c\u5f00\u53d1\u5fe0\u8bda\u6350\u8d60\u8005\u670d\u52a1\u9879\u76ee\u3002\u8fd9\u4e9b\u5fe0\u8bda\u7684\u6350\u8d60\u8005\u6301\u7eed\u63a8\u52a8\u7740\u540c\u4f34\u53c2\u4e0e\uff0c\u4f7f\u6350\u8d60\u7f51\u7edc\u5bf9\u975e\u8425\u5229\u673a\u6784\u4ea7\u751f\u66f4\u5927\u7684\u6760\u6746\u5316\u4ef7\u503c\u3002<\/p>\n<h4><span style=\"color: #ff6600;\"><b>\u8d60\u6b3e\u66f4\u5c0f\u66f4\u9891\u7e41<\/b><\/span><\/h4>\n<p>\u8d60\u6b3e\u989d\u867d\u7136\u6b63\u65e5\u76ca\u53d8\u5c0f\uff0c\u4f46\u662f\u6350\u8d60\u4eba\u6bcf\u5e74\u6350\u8d60\u7684\u6b21\u6570\u589e\u52a0\u4e86\u3002\u6b64\u5916\uff0c\u6350\u8d60\u4eba\u6301\u7eed\u63a8\u52a8\u7740\u5c0f\u989d\u8d60\u6b3e\u6d41\u5411\u80fd\u4ea7\u751f\u5b9e\u9645\u7ed3\u679c\u7684\u9879\u76ee\u3002\u80fd\u63d0\u4f9b\u5c0f\u989d\u3001\u611f\u6027\u8d60\u6b3e\u673a\u4f1a\u7684\u975e\u8425\u5229\u7ec4\u7ec7\u5c06\u5728\u589e\u5f3a\u4e0e\u6350\u8d60\u4eba\u5173\u7cfb\u4e0a\u5904\u4e8e\u66f4\u6709\u5229\u4f4d\u7f6e\u3002<\/p>\n<p><span style=\"font-size: 20px; color: #06497d;\"><b>3 <\/b><b>\u8d44\u52a9\u6a21\u5f0f<\/b><\/span><b><\/b><\/p>\n<p><a href=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/3-FundingModels.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" class=\"alignnone size-full wp-image-800\" alt=\"2013.07.02-3-FundingModels\" src=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/3-FundingModels.jpg\" srcset=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/3-FundingModels.jpg 600w, http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/3-FundingModels-300x150.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u6211\u4eec\u5904\u4e8e\u4e00\u4e2a\u53d8\u9769\u6027\u7684\u7ecf\u6d4e\u8870\u9000\u671f\uff0c\u7ed3\u6784\u8c03\u6574\u548c\u7ecf\u6d4e\u91cd\u7ec4\u4ecd\u5728\u7ee7\u7eed\uff0c\u800c\u8fd9\u5bf9\u975e\u8425\u5229\u673a\u6784\u7684\u52df\u6b3e\u7b79\u8d44\u4e5f\u4ea7\u751f\u4e86\u6781\u5927\u7684\u5f71\u54cd\u3002 \u975e\u8425\u5229\u7ec4\u7ec7\u4e5f\u6b63\u5728\u63a2\u7d22\u5f02\u4e8e\u4f20\u7edf\u7684\u8d22\u52a1\u6a21\u578b\uff0c\u5c1d\u8bd5\u66f4\u5e7f\u6cdb\u3001\u66f4\u5177\u7b56\u7565\u7684\u52df\u6b3e\u65b9\u5f0f\u3002<\/p>\n<p><b style=\"color: #ff6600;\">\u6536\u5165\u6765\u6e90\u8d8b\u5411\u591a\u5143<\/b><\/p>\n<p>\u4e00\u65b9\u9762\u653f\u5e9c\u524a\u51cf\u62e8\u6b3e\uff0c\u53e6\u4e00\u65b9\u9762\u51fa\u73b0\u4e86\u793e\u4f1a\u6295\u8d44\u7684\u5951\u673a\uff0c\u8fd9\u6837\u7684\u7ed3\u5408\u9a71\u4f7f\u975e\u8425\u5229\u7ec4\u7ec7\u91c7\u7528\u66f4\u66f4\u5177\u5546\u4e1a\u5316\u7684\u601d\u8def\u3002\u8bb8\u591a\u975e\u8425\u5229\u7ec4\u7ec7\u5728\u5bfb\u6c42\u589e\u52a0\u6536\u5165\uff0c\u800c\u4e0d\u53ea\u662f\u52df\u6b3e\u4ee5\u6c42\u751f\u5b58\u3002\u800c\u8981\u5b9e\u73b0\u8fd9\u4e00\u8f6c\u578b\uff0c\u975e\u8425\u5229\u673a\u6784\u9700\u8981\u66f4\u52a0\u5177\u5907\u5546\u4e1a\u5bfc\u5411\u7684\u601d\u7ef4\uff0c\u66f4\u65b0\u6218\u7565\u89c4\u5212\uff0c\u91cd\u65b0\u8bc4\u4f30\u8fd0\u8425\u7ed3\u6784\u3002<\/p>\n<p>\u5177\u4f53\u800c\u8a00\uff0c\u975e\u8425\u5229\u673a\u6784\u9700\u8981\u52a0\u6df1\u5bf9\u5e02\u573a\u7684\u4e86\u89e3\uff0c\u5236\u8ba2\u4e25\u683c\u7684\u4e1a\u52a1\u89c4\u8303\uff0c\u4f7f\u51b3\u7b56\u5c06\u7acb\u8db3\u4e8e\u8bc1\u636e\uff0c\u800c\u4e0d\u53ea\u662f\u62cd\u62cd\u8111\u888b\u7684\u968f\u673a\u51b3\u5b9a\u3002 \u540c\u65f6\uff0c\u975e\u8425\u5229\u673a\u6784\u8fd8\u9700\u8981\u8003\u8651\u4e00\u7cfb\u5217\u7684\u95ee\u9898\uff1a\u81ea\u8eab\u670d\u52a1\u7684\u4e13\u4e1a\u6027\u5728\u54ea\u91cc\uff1f\u673a\u6784\u7684\u6210\u672c\u7ed3\u6784\u5982\u4f55\uff1f\u5728\u54ea\u4e2a\u73af\u8282\u80fd\u5b9e\u73b0\u589e\u503c\uff1f\u673a\u6784\u7684\u77e5\u8bc6\u8d44\u672c\u5728\u54ea\u91cc\uff1f\u793e\u4f1a\u8d44\u672c\u5728\u54ea\u91cc\uff1f \u8981\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\uff0c\u5efa\u7acb\u4fe1\u606f\u7cfb\u7edf\uff0c\u6536\u96c6\u3001\u7ba1\u7406\u548c\u5206\u6790\u6570\u636e\u548c\u4fe1\u606f\u662f\u975e\u5e38\u5fc5\u8981\u7684\u3002<\/p>\n<p><b><\/b><span style=\"color: #ff6600;\"><b>\u521b\u65b0\u6350\u8d60\u548c\u516c\u76ca\u521b\u6295\u65b9\u5174\u672a\u827e<\/b><\/span><\/p>\n<p>\u57fa\u91d1\u4f1a\u548c\u6148\u5584\u5bb6\u6b63\u5728\u63a2\u7d22\u9664\u8d44\u52a9\u4e4b\u5916\u8bf8\u591a\u521b\u65b0\u5f62\u5f0f\uff0c\u5bf9\u975e\u8425\u5229\u7ec4\u7ec7\u8fdb\u884c\u6295\u8d44\u3002\u4e0e\u9879\u76ee\u76f8\u5173\u7684\u4e24\u79cd\u521b\u65b0\u6295\u8d44\u5f62\u5f0f\u5305\u62ec\u4f4e\u4e8e\u5e02\u573a\u5229\u7387\u7684\u8d37\u6b3e\u548c\u8fd4\u672c\u65e0\u606f\u7684\u53ef\u56de\u6536\u5f0f\u8d60\u6b3e\u3002\u800c\u7b2c\u4e09\u79cd\u5f62\u5f0f\uff0c\u5373\u5546\u4e1a\u673a\u6784\u4e3a\u975e\u8425\u5229\u7ec4\u7ec7\u5efa\u7acb\u521b\u6536\u6a21\u5f0f\uff0c\u83b7\u5f97\u4e86\u66f4\u591a\u5173\u6ce8\uff0c\u5c24\u5176\u5f53\u5176\u53d7\u5230\u5546\u754c\u9886\u8896\u4eec\u7684\u9752\u7750\u540e\u3002\u5728\u8003\u8651\u8fd9\u4e9b\u6a21\u5f0f\u65f6\uff0c\u975e\u8425\u5229\u7ec4\u7ec7\u7684\u8463\u4e8b\u4f1a\u548c\u7ba1\u7406\u4eba\u5458\u5fc5\u987b\u5c0f\u5fc3\u6289\u62e9\uff0c\u786e\u5b9a\u521b\u6295\u6a21\u5f0f\u80fd\u5426\u5bf9\u975e\u8425\u5229\u7ec4\u7ec7\u7684\u670d\u52a1\u80fd\u529b\u4ea7\u751f\u5b9e\u8d28\u589e\u76ca\u4f5c\u7528\uff0c\u800c\u4e0d\u80fd\u4ec5\u4ec5\u4ee5\u83b7\u53d6\u8d44\u52a9\u6536\u5165\u6765\u8fdb\u884c\u51b3\u7b56\u3002\u975e\u8425\u5229\u673a\u6784\u4e3a\u4e86\u8ffd\u9010\u8d44\u52a9\u800c\u635f\u5bb3\u5176\u670d\u52a1\u80fd\u529b\u548c\u4f24\u5bb3\u5176\u957f\u671f\u7ade\u4e89\u529b\u7684\u6848\u4f8b\uff0c\u53ef\u4ee5\u8bf4\u662f\u5c61\u89c1\u4e0d\u9c9c\u3002<\/p>\n<p><b><\/b><span style=\"color: #ff6600;\"><b>\u8425\u6536\u548c\u793e\u4f1a\u6295\u8d44<\/b><\/span><\/p>\n<p>\u8425\u6536\u578b\u673a\u6784\u4e2d\uff0c\u975e\u8425\u5229\u7ec4\u7ec7\u901a\u8fc7\u63d0\u4f9b\u670d\u52a1\u8d5a\u53d6\u6536\u5165\u7684\u540c\u65f6\u81f4\u529b\u4e8e\u89e3\u51b3\u793e\u4f1a\u95ee\u9898\u3002\u7ebd\u7ea6\u7684\u591a\u4f0a\u57fa\u91d1\uff08The Doe Fund\uff09\u5c31\u662f\u4e2a\u4f8b\u5b50\u3002\u770b\u5230\u57ce\u5e02\u91cc\u8fd9\u4e48\u591a\u65e0\u5bb6\u53ef\u5f52\u8005\uff0c\u57fa\u91d1\u521b\u59cb\u4eba\u8ba4\u4e3a\uff0c\u4e0e\u5176\u82b1\u94b1\u5efa\u9020\u66f4\u591a\u7684\u5e87\u62a4\u6240\uff0c\u8fd8\u4e0d\u5982\u6210\u7acb\u4e00\u4e2a\u7ec4\u7ec7\u63d0\u4f9b\u57f9\u8bad\u5e76\u652f\u6301\u5c31\u4e1a\uff0c\u6bd4\u5982\u6e05\u626b\u8857\u9053\u5783\u573e\u3002\u8fd9\u4e2a\u9879\u76ee\u4e0d\u4ec5\u6210\u529f\u5730\u5c06\u670d\u52a1\u5bf9\u8c61\u8f6c\u5316\u6210\u4e86\u8d5a\u53d6\u6536\u5165\u7684\u5de5\u4eba\uff0c\u800c\u4e14\u5176\u8fd0\u8425\u6210\u672c\u4e5f\u8fdc\u4f4e\u4e8e\u4f20\u7edf\u7684\u6551\u6d4e\u5e87\u62a4\u6240\u3002<\/p>\n<p><span style=\"font-size: 20px; color: #06497d;\"><b>4 <\/b><b>\u7f51\u7edc\u8425\u9500\u548c\u6350\u8d60<\/b><\/span><b><\/b><\/p>\n<p><a href=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/4-OnlineMarketingGiving.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" class=\"alignnone size-full wp-image-801\" alt=\"2013.07.02-4-OnlineMarketingGiving\" src=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/4-OnlineMarketingGiving.jpg\" srcset=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/4-OnlineMarketingGiving.jpg 600w, http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/4-OnlineMarketingGiving-300x150.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h4><span style=\"color: #ff6600;\">\u7f51\u7edc\uff0c\u79fb\u52a8\u901a\u8baf\u548c\u793e\u4f1a\u5a92\u4f53<\/span><\/h4>\n<p>\u7f51\u7edc\u3001\u79fb\u52a8\u901a\u8baf\u548c\u793e\u4f1a\u5a92\u4f53\uff0c\u88ab\u79f0\u4e3a\u201c\u6280\u672f\u4e09\u8282\u68cd\u201d\u3002\u7f51\u7edc\u662f\u5b9e\u73b0\u900f\u660e\u548c\u4e0e\u6350\u8d60\u8005\u4e92\u52a8\u7684\u6700\u4f73\u573a\u6240\u3002\u793e\u4f1a\u5316\u5a92\u4f53\u4e3a\u66f4\u597d\u7684\u6350\u8d60\u4ea4\u6d41\u53ca\u7ba1\u7406\u5de5\u4f5c\u5f00\u542f\u4e86\u5927\u95e8\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u4f34\u968f\u6280\u672f\u548c\u624b\u673a\u8425\u9500\u672f\u7684\u6539\u8fdb\uff0c\u79fb\u52a8\u901a\u8baf\u6301\u7eed\u53d7\u5230\u9752\u7750\u3002<\/p>\n<p>\u8fd9\u51e0\u9879\u6280\u672f\u548c\u5de5\u5177\uff0c\u88ab\u5e7f\u6cdb\u5e94\u7528\u4e8e\u8425\u9500\u548c\u52df\u6b3e\u4e2d\u3002\u5728\u7ebf\u6350\u8d60\u4e5f\u662f\u589e\u957f\u6700\u5feb\u7684\u6350\u8d60\u6e20\u9053\uff0c\u800c\u4e14\u6210\u957f\u4ecd\u5728\u7ee7\u7eed\u3002\u540c\u65f6\uff0c\u4e5f\u8981\u770b\u5230\uff0c\u8fd9\u4e9b\u5de5\u5177\uff0c\u540c\u65f6\u4e5f\u6b63\u5728\u88ab\u5e94\u7528\u5230\u975e\u8425\u5229\u673a\u6784\u7684\u5404\u4e2a\u65b9\u9762\u3002\u7531\u4e8e\u5e74\u957f\u7684\u6350\u8d60\u4eba\u8d8a\u6765\u8d8a\u501f\u52a9\u7f51\u7edc\u5e73\u53f0\u8fdb\u884c\u4ea4\u6d41\u548c\u5021\u5bfc\uff0c\u5728\u7ebf\u5f62\u5f0f\u7684\u5f71\u54cd\u529b\u6b63\u5728\u8d85\u51fa\u652f\u4ed8\u9886\u57df\u3002\u66f4\u591a\u7684\u6570\u5b57\u5316\u6c9f\u901a\u53ef\u8282\u7ea6\u65c5\u884c\u548c\u4f1a\u6664\u6210\u672c\uff0c\u56e0\u6b64\u673a\u6784\u5408\u4f5c\u4e0e\u5185\u90e8\u6c9f\u901a\u4e5f\u8d8a\u6765\u8d8a\u591a\u5730\u91c7\u7528\u5728\u7ebf\u5f62\u5f0f\u3002<\/p>\n<p>\u793e\u4f1a\u5316\u5a92\u4f53\u5de5\u5177\u65e5\u65b0\u6708\u5f02\uff0c\u5f88\u591a\u975e\u8425\u5229\u673a\u6784\u5728\u5404\u79cd\u5de5\u5177\u7684\u8fd0\u7528\u4e0a\u65e5\u76ca\u5a34\u719f\u3002\u8b6c\u5982\u4e00\u4e9b\u673a\u6784\u5229\u7528Tumblr\u548cPinterest\u8fd9\u4e9b\u56fe\u7247\u5de5\u5177\uff0c\u4e0e\u76ee\u6807\u7fa4\u4f53\u5206\u4eab\u5438\u5f15\u773c\u7403\u3001\u6253\u52a8\u5fc3\u7075\u7684\u56fe\u7247\uff0c\u5e38\u5e38\u80fd\u83b7\u5f97\u5feb\u901f\u4f20\u64ad\u3002\u8fd8\u6709\u4e00\u4e9b\u673a\u6784\u79ef\u6781\u628a\u793e\u4f1a\u5316\u5a92\u4f53\u4e0e\u5176\u81ea\u8eab\u5185\u5bb9\u6574\u5408\uff0c\u5982JustGiving \u7684Facebook\u7a0b\u5e8f\uff0c\u5df2\u7ecf\u5141\u8bb8\u7528\u6237\u65e0\u9700\u79bb\u5f00Facebook\u5c31\u53ef\u4ee5\u8fdb\u884c\u6350\u8d60\u3002\u8fd8\u6709\u4e00\u4e9b\u673a\u6784\uff0c\u5728\u793e\u4f1a\u5316\u5a92\u4f53\u8fd0\u8425\u4e2d\uff0c\u52aa\u529b\u589e\u5f3a\u5176\u4fe1\u606f\u4f20\u64ad\u7684\u9488\u5bf9\u6027\uff0c\u8b6c\u5982\u5bf9Twitter\u7684\u8fd0\u7528\uff1a\u4eca\u5e74\uff0cTwitter\u5411\u5927\u4f17\u63a8\u51fa\u201c\u968f\u7528\u968f\u4ed8\u201d\u5f0f\u5e7f\u544a\u3002 \u8bb8\u591a\u975e\u8425\u5229\u7ec4\u7ec7\u52a0\u5165\u9876\u7ea7\u54c1\u724c\uff0c\u63a8\u5e7f\u4ed6\u4eec\u7684\u8d26\u53f7\u548c\u63a8\u6587\u3002\u901a\u8fc7\u6709\u8ba1\u5212\u7684\u5229\u7528\u793e\u4f1a\u5316\u5a92\u4f53\u9501\u5b9a\u76ee\u6807\u5bf9\u8c61\uff0c\u8bb8\u591a\u975e\u8425\u5229\u7ec4\u7ec7\u56e0\u6b64\u52a0\u6df1\u4e86\u5bf9\u5176\u7c89\u4e1d\u7684\u4e86\u89e3\uff0c\u4e5f\u589e\u5f3a\u4e86\u4e0e\u7c89\u4e1d\u7684\u4e92\u52a8\u3002<\/p>\n<p>\u5bf9\u4e8e\u975e\u8425\u5229\u673a\u6784\u800c\u8a00\uff0c\u5728\u6280\u672f\u4e09\u8282\u68cd\u7684\u8fd0\u7528\u4e0a\uff0c\u67092\u4e2a\u91cd\u8981\u7684\u6311\u6218\uff1a\u4e00\u662f\u5982\u4f55\u9009\u62e9\u5408\u7406\u7684\u6c9f\u901a\u548c\u8425\u9500\u6e20\u9053\uff0c\u4f7f\u5176\u52a9\u529b\u4e8e\u673a\u6784\u7684\u53d1\u5c55\uff0c\u800c\u4e0d\u662f\u5355\u7eaf\u5730\u63a8\u9001\u4fe1\u606f\uff0c\u6216\u8005\u7b80\u5355\u6a21\u4eff\u5176\u5b83\u673a\u6784\u7684\u7b56\u7565\uff1b\u4e8c\u662f\u5982\u4f55\u6316\u6398\u8fd9\u4e9b\u5de5\u5177\u80cc\u540e\u7684\u6570\u636e\u548c\u4fe1\u606f\uff0c\u66f4\u597d\u5730\u4e86\u89e3\u5176\u76ee\u6807\u7fa4\u4f53\uff0c\u6709\u6548\u5730\u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u3002\u8981\u5e94\u5bf9\u8fd9\u4e9b\u6311\u6218\uff0c\u975e\u8425\u5229\u673a\u6784\u4e00\u65b9\u9762\u9700\u8981\u975e\u5e38\u660e\u786e\u81ea\u8eab\u7684\u76ee\u6807\uff0c\u53e6\u4e00\u65b9\u9762\u9700\u8981\u591a\u89c2\u5bdf\u5176\u5b83\u673a\u6784\u7684\u5b9e\u8df5\uff0c\u5219\u5176\u5584\u8005\u800c\u4ece\u4e4b\u3002\u4e0d\u65ad\u5730\u6d4b\u8bd5\u548c\u5b9e\u9a8c\u662f\u5b9e\u65bd\u7684\u5173\u952e\u3002<\/p>\n<h4><span style=\"color: #ff6600;\">\u6280\u672f\u4e09\u8282\u68cd\u5bf9\u6350\u8d60\u7684\u5f71\u54cd<\/span><\/h4>\n<p>\u6350\u8d60\u65e5\u76ca\u4fbf\u6377\uff0c\u4e3a\u6ee1\u8db3\u4eba\u4eec\u7684\u884c\u5584\u51b2\u52a8\u63d0\u4f9b\u4e86\u6781\u5927\u7684\u4fbf\u5229\u3002\u975e\u8425\u5229\u673a\u6784\u5e94\u8be5\u5145\u5206\u5229\u7528\u3002<\/p>\n<ul>\n<li><span style=\"color: #808080;\"><b>\u7b80\u5355\u6350\u8d60\u8fc7\u7a0b<\/b>\uff1a<\/span>\u7531\u4e8e\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u9605\u8bfb\u90ae\u4ef6\uff0c\u4e00\u4e2a\u7b80\u5355\u3001\u53cb\u597d\u7684\u79fb\u52a8\u652f\u4ed8\u754c\u9762\uff0c\u5bf9\u4e8e\u4efb\u4f55\u975e\u8425\u5229\u7ec4\u7ec7\u7684\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u53d8\u5f97\u5c24\u4e3a\u91cd\u8981\u3002<\/li>\n<li><span style=\"color: #808080;\"><b>\u6539\u8fdb\u7684\u4ea4\u6613\u65f6\u95f4<\/b>\uff1a<\/span>\u5f88\u591a\u673a\u6784\u90fd\u5728\u8bd5\u56fe\u51cf\u5c11\u6350\u8d60\u51b3\u5b9a\u4e0e\u5b9e\u9645\u4ea4\u6613\u4e4b\u95f4\u6240\u8017\u7684\u65f6\u95f4\u3002\u4e00\u952e\u5f0f\u6350\u8d60\u548c\u5176\u4ed6\u5373\u65f6\u8d60\u4e0e\u6280\u672f\u6b63\u8d8a\u6765\u8d8a\u6d41\u884c\u3002<\/li>\n<li><span style=\"color: #808080;\"><b>\u79fb\u52a8\u5728\u7ebf\u6350\u8d60<\/b>\uff1a<\/span>\u968f\u7740\u667a\u80fd\u624b\u673a\u7528\u6237\u7684\u589e\u52a0\uff0c\u79fb\u52a8\u5728\u7ebf\u6350\u8d60\u6bd4\u77ed\u4fe1\u6350\u8d60\u53d7\u5230\u66f4\u591a\u9752\u7750\u3002\u4e00\u4e9b\u806a\u660e\u7684\u975e\u8425\u5229\u7ec4\u7ec7\u5c06\u79fb\u52a8\u5728\u7ebf\u6350\u6b3e\u7528\u4e8e\u5927\u578b\u6d3b\u52a8\u6216\u865a\u62df\u573a\u666f\u3002 \u5728\u8fd9\u4e9b\u60c5\u51b5\u4e0b\uff0c\u53c2\u4e0e\u7684\u7fa4\u4f17\u5e38\u5e38\u4f1a\u611f\u89c9\u5230\u5468\u906d\u7684\u793e\u4f1a\u538b\u529b\u3002\u79fb\u52a8\u6350\u8d60\u5229\u7528\u8fd9\u4e00\u538b\u529b\uff0c\u9a71\u4f7f\u4eba\u4eec\u638f\u51fa\u624b\u673a\u6765\u8fdb\u884c\u5373\u65f6\u6350\u8d60\u3002<\/li>\n<\/ul>\n<p>\u540c\u65f6\uff0c\u793e\u4f1a\u5316\u5a92\u4f53\u548c\u6d88\u8d39\u8005\u53cd\u9988\u5e73\u53f0\u7684\u6210\u957f\uff0c\u5982TripAdvisor\u3001Yelp\u7b49\uff0c\u4e5f\u8ba9\u6350\u8d60\u4eba\u80fd\u591f\u66f4\u65b9\u4fbf\u5730\u8bc4\u4ef7\u6350\u8d60\u4f53\u9a8c\u3002\u6b63\u5982\u524d\u6587\u6240\u8a00\uff0c\u540c\u4f34\u5f71\u54cd\u5bf9\u6350\u8d60\u4eba\u548c\u6350\u8d60\u884c\u4e3a\u7684\u5f71\u54cd\u65e5\u76ca\u589e\u5927\u3002\u8fd9\u5bf9\u4e8e\u975e\u8425\u5229\u673a\u6784\u662f\u628a\u53cc\u5203\u5251\uff0c\u56e0\u4e3a\u574f\u8bc4\u4ef7\u5e38\u5e38\u6bd4\u597d\u8bc4\u4ef7\u4f20\u64ad\u5f97\u66f4\u5feb\u66f4\u731b\u3002<\/p>\n<p>\u53e6\u5916\uff0c\u6280\u672f\u4e09\u8282\u68cd\u4e5f\u4e3a\u6350\u8d60\u4eba\u5f62\u6210\u793e\u533a\u63d0\u4f9b\u4e86\u6781\u5927\u7684\u4fbf\u5229\u3002\u5f88\u591a\u4e2a\u4eba\u7531\u4e8e\u7279\u5b9a\u7684\u539f\u56e0\uff0c \u805a\u96c6\u5728\u4e00\u8d77\uff0c\u4ece\u4e8b\u5fd7\u613f\u670d\u52a1\uff0c\u6216\u6b23\u7136\u63a8\u5e7f\u4ed6\u4eec\u6240\u652f\u6301\u7ec4\u7ec7\u7684\u6d3b\u52a8\uff1b\u6b64\u5916\u8fd8\u6709\u7c7b\u4f3c\u6350\u8d60\u4eba\u6307\u793a\u57fa\u91d1\u8fd9\u6837\u7684\u6350\u8d60\u8f7d\u4f53\u548c\u7c7b\u4f3cDonor\u2019s Choice\u8fd9\u6837\u7684\u4f17\u7b79\u95e8\u6237\u7f51\u7ad9\u3002\u975e\u8425\u5229\u673a\u6784\u7684\u52df\u6b3e\u4eba\u5458\uff0c\u5e94\u8be5\u4e3b\u52a8\u8ffd\u8e2a\u8fd9\u4e9b\u793e\u533a\u548c\u7f51\u7edc\uff0c\u4e3a\u8fd9\u4e9b\u7fa4\u4f53\u63d0\u4f9b\u4fe1\u606f\u3001\u4fbf\u5229\u548c\u670d\u52a1\uff0c\u5e76\u8fd0\u7528\u8fd9\u4e9b\u4fe1\u606f\u8ba9\u673a\u6784\u7684\u8d44\u6e90\u53d1\u6325\u6760\u6746\u6548\u5e94\u3002<\/p>\n<p><b style=\"color: #06497d; font-size: 20px;\">5 <\/b><b style=\"color: #06497d; font-size: 20px;\">\u6c9f\u901a<\/b><\/p>\n<p><a href=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/5-Communications.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" class=\"alignnone size-full wp-image-802\" alt=\"2013.07.02-5-Communications\" src=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/5-Communications.jpg\" srcset=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/5-Communications.jpg 600w, http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/5-Communications-300x150.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h4><span style=\"color: #ff6600;\">\u771f\u8bda\u548c\u900f\u660e\u662f\u5173\u952e<\/span><\/h4>\n<p>\u5728\u4e0e\u6350\u8d60\u4eba\u548c\u652f\u6301\u8005\u7684\u6c9f\u901a\u4e2d\uff0c\u5982\u679c\u975e\u8425\u5229\u673a\u6784\u80fd\u4fdd\u6301\u8bda\u6073\u548c\u5f00\u653e\uff0c\u8fd9\u5c06\u5e2e\u52a9\u6350\u8d60\u4eba\u589e\u5f3a\u5bf9\u673a\u6784\u7684\u4e86\u89e3\uff0c\u5e76\u589e\u5f3a\u5f7c\u6b64\u7684\u4fe1\u4efb\u3002\u975e\u8425\u5229\u673a\u6784\u5e94\u8be5\u52aa\u529b\u5851\u9020\u771f\u8bda\u548c\u900f\u660e\u7684\u4fe1\u8a89\u3002<\/p>\n<p>\u8981\u5b9e\u73b0\u8fd9\u4e00\u70b9\uff0c\u53ca\u65f6\u63d0\u4f9b\u673a\u6784\u7684\u670d\u52a1\u4fe1\u606f\u548c\u5f71\u54cd\u62a5\u544a\u662f\u975e\u5e38\u6709\u6548\u7684\u624b\u6bb5\u3002 \u8d8a\u6765\u8d8a\u591a\u7684\u673a\u6784\uff0c\u5df2\u7ecf\u4ece\u53d1\u5e03\u5e74\u62a5\uff0c\u8f6c\u5411\u63d0\u4f9b\u5b83\u4eec\u5728\u793e\u533a\u5f71\u54cd\u529b\u7684\u5b9e\u65f6\u62a5\u544a\u3002\u540c\u65f6\uff0c\u52df\u6b3e\u4eba\u4e5f\u8d8a\u6765\u66f4\u719f\u7ec3\u4e8e\u4f7f\u7528\u6570\u5b57\u4ea4\u6d41\u6280\u672f\u53ca\u521b\u610f\u8bbe\u8ba1\uff0c\u53ca\u65f6\u544a\u77e5\u6350\u8d60\u4eba\u4ed6\u4eec\u7684\u6350\u8d60\u6240\u5b9e\u73b0\u7684\u7ed3\u679c\u3002\u8fd9\u4e9b\u901a\u62a5\u5bf9\u6350\u8d60\u4eba\u800c\u8a00\uff0c\u662f\u5341\u5206\u9700\u8981\u7684\u3002<\/p>\n<p><span style=\"color: #ff6600;\"><b>\u4ece\u5f62\u5f0f\u5230\u5185\u5bb9\uff0c\u5c3d\u91cf\u4e2a\u6027\u5316<\/b><\/span><\/p>\n<p>\u975e\u8425\u5229\u6c9f\u901a\u5de5\u4f5c\u4e2d\u201c\u4e00\u5200\u5207\u201d\u7684\u65b9\u6cd5\u6b63\u5728\u6210\u4e3a\u8fc7\u53bb\u5f0f\u3002\u968f\u7740\u975e\u8425\u5229\u7ec4\u7ec7\u4e0e\u7c89\u4e1d\u4e92\u52a8\u65b9\u5f0f\u7684\u65e5\u76ca\u589e\u591a\uff0c\u540c\u65f6\u51fa\u73b0\u4e86\u4fe1\u606f\u8fc7\u8f7d\u7684\u98ce\u9669\u3002\u975e\u8425\u5229\u673a\u6784\u7684\u652f\u6301\u8005\u5e0c\u671b\u80fd\u591f\u9009\u62e9\u548c\u5b9a\u4e49\u4ed6\u4eec\u504f\u597d\u7684\u4f20\u64ad\u7684\u65b9\u5f0f\uff08\u4f8b\u5982\u7535\u5b50\u6c9f\u901a\uff0c\u7535\u5b50\u90ae\u4ef6\u9891\u7387\u8bbe\u7f6e\u548c\u5185\u5bb9\u8fc7\u6ee4\uff09\u3002\u5f88\u591a\u652f\u6301\u8005\u671f\u671b\u975e\u8425\u5229\u7ec4\u7ec7\u5b9e\u73b0\u5546\u4e1a\u90e8\u95e8\u7684\u6c9f\u901a\u6c34\u51c6\u3002<\/p>\n<p>\u800c\u793e\u4f1a\u5316\u5a92\u4f53\u6570\u636e\u5206\u6790\u5de5\u5177\u7684\u53d1\u5c55\uff0c\u4e5f\u8ba9\u975e\u8425\u5229\u673a\u6784\u6709\u53ef\u80fd\u6839\u636e\u76ee\u6807\u5bf9\u8c61\u7684\u7279\u5f81\uff0c\u5b9e\u73b0\u5185\u5bb9\u4e0a\u7684\u5b9a\u5236\u3002\u901a\u8fc7\u4e2a\u6027\u5316\u7684\u65f6\u4e8b\u901a\u8baf\u548c\u90ae\u4ef6\uff0c\u51c6\u786e\u628a\u63e1\u6536\u4ef6\u4eba\u7684\u8bc9\u6c42\uff0c\u80fd\u51f8\u663e\u4ed6\u4eec\u7684\u4ef7\u503c\u5e76\u83b7\u53d6\u5176\u6ce8\u610f\u529b\u3002\u8fd9\u6837\u6216\u8bb8\u80fd\u907f\u514d\u8ba9\u4f60\u7684\u4fe1\u606f\u76f4\u63a5\u88ab\u6254\u5165\u5783\u573e\u7bb1\u3002<\/p>\n<p><b style=\"color: #06497d; font-size: 20px;\">6 <\/b><b style=\"color: #06497d; font-size: 20px;\">\u4eba<\/b><\/p>\n<p><a href=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/6-People.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" class=\"alignnone size-full wp-image-803\" alt=\"2013.07.02-6-People\" src=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/6-People.jpg\" srcset=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/6-People.jpg 600w, http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/6-People-300x150.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"color: #ff6600;\"><b>\u53d1\u73b0\u66f4\u591a\u7684\u4f20\u64ad\u5927\u4f7f<\/b><\/span><b><\/b><\/p>\n<p>\u901a\u8fc7\u7f51\u7edc\uff0c\u975e\u8425\u5229\u7ec4\u7ec7\u80fd\u591f\u89e6\u53ca\u4e00\u4e2a\u7a7a\u524d\u5e7f\u5927\u7684\u652f\u6301\u8005\u7f51\u7edc\u3002 \u975e\u8425\u5229\u673a\u6784\u5e94\u8be5\u79ef\u6781\u8bc6\u522b\u5728\u7ebf\u7f51\u7edc\u4e2d\u7684\u652f\u6301\u8005\uff0c\u901a\u8fc7\u5927\u4f7f\u8ba1\u5212\u6216\u8005\u535a\u5ba2\u5199\u624b\u8ba1\u5212\uff0c\u9080\u8bf7\u4ed6\u4eec\u4e0e\u673a\u6784\u5408\u4f5c\uff0c\u8d21\u732e\u5185\u5bb9\uff0c\u4e3b\u52a8\u63a8\u5e7f\uff0c\u5145\u5206\u53d1\u6325\u5176\u6f5c\u529b\u3002<\/p>\n<p><b><\/b><span style=\"color: #ff6600;\"><b>\u5efa\u7acb\u66f4\u7ec6\u81f4\u7684\u5fd7\u613f\u8005\u6fc0\u52b1<\/b><\/span><\/p>\n<p>\u5982\u679c\u7ba1\u7406\u4e0d\u597d\uff0c\u5fd7\u613f\u8005\u53c2\u4e0e\u53ef\u80fd\u53d8\u5f97\u8017\u65f6\u3001\u8d39\u529b\u4e0d\u8ba8\u597d\u3002\u975e\u8425\u5229\u7ec4\u7ec7\u9700\u8981\u5bf9\u5fd7\u613f\u8005\u5de5\u4f5c\u503e\u6ce8\u66f4\u5927\u7684\u4fe1\u5fc3\uff1a\u79ef\u6781\u9f13\u52b1\u548c\u589e\u5f3a\u8d23\u4efb\u80fd\u63d0\u9ad8\u5fd7\u613f\u8005\u7684\u5f52\u5c5e\u611f\u3002<\/p>\n<p><b><\/b><span style=\"color: #ff6600;\"><b>\u6709\u667a\u6167\u7684\u7406\u4e8b\u4f1a<\/b><\/span><\/p>\n<p>\u66f4\u4e25\u9177\u7684\u65b0\u7ecf\u6d4e\u73af\u5883\u9700\u8981\u7684\u4e00\u4e2a\u5177\u5907\u667a\u6167\u3001\u7b56\u7565\u548c\u521b\u65b0\u7cbe\u795e\u7684\u7406\u4e8b\u4f1a\u3002\u4e3a\u4e86\u751f\u5b58\uff0c\u7406\u4e8b\u4f1a\u6210\u5458\u5fc5\u987b\u5f00\u59cb\u63d0\u51fa\u66f4\u597d\u7684\u95ee\u9898\uff0c\u5145\u5206\u53d1\u6325\u81ea\u5df1\u7684\u6700\u5927\u529b\u91cf\uff0c\u5fc5\u987b\u5c06\u66f4\u591a\u6ce8\u610f\u529b\u653e\u5728\u6218\u7565\u95ee\u9898\u4e0a\u800c\u975e\u65e5\u5e38\u4efb\u52a1\uff0c\u5fc5\u987b\u6388\u6743\u5458\u5de5\u62c5\u5f53\u9886\u5bfc\uff0c\u5f15\u9886\u7ec4\u7ec7\u521b\u65b0\uff0c\u5fc5\u987b\u4f18\u5316\u4ed6\u4eec\u7684\u8d44\u91d1\u548c\u7f51\u7edc\u3002<\/p>\n<p><span style=\"color: #06497d; font-size: 20px;\"><b>7 <\/b><b>\u57fa\u7840\u8bbe\u65bd\u548c\u6570\u636e<\/b><\/span><\/p>\n<p><a href=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/7-InfrastructureData.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" class=\"alignnone size-full wp-image-804\" alt=\"2013.07.02-7-InfrastructureData\" src=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/7-InfrastructureData.jpg\" srcset=\"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/7-InfrastructureData.jpg 600w, http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/7-InfrastructureData-300x150.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h4><span style=\"color: #ff6600;\"><b>\u53d1\u5c55\u9700\u8981\u57fa\u7840\u8bbe\u65bd\u7684\u652f\u6301<\/b><\/span><\/h4>\n<p>\u975e\u8425\u5229\u7ec4\u7ec7\u82e5\u60f3\u8981\u5145\u5206\u5229\u7528\u4e0a\u8ff0\u6280\u672f\uff0c\u9700\u8981\u6709\u5fc5\u5907\u7684\u57fa\u7840\u8bbe\u65bd\u3002 \u8b6c\u5982\uff0c\u7f51\u7ad9\u9700\u8981\u5728\u7ebf\u6350\u8d60\u529f\u80fd\uff0c\u5e76\u4e14\u9700\u8981\u80fd\u6536\u96c6\u6350\u8d60\u4eba\u4fe1\u606f\uff0c\u5e76\u4e0e\u673a\u6784\u73b0\u6709\u7684\u6350\u8d60\u4eba\u5173\u7cfb\u7ba1\u7406\u4f53\u7cfb\u8fdb\u884c\u6574\u5408\u3002\u673a\u6784\u4e5f\u9700\u8981\u5efa\u7acb\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\uff0c\u53ef\u4ee5\u5b9e\u73b0\u9891\u7e41\u3001\u8f7b\u677e\u7684\u66f4\u65b0\uff0cWordpress\u642d\u5efa\u7684\u5e73\u53f0\u662f\u4e0d\u9519\u7684\u9009\u62e9\uff1b\u793e\u4f1a\u5316\u5a92\u4f53\u8fd0\u7528\u4e5f\u9700\u8981\u7cfb\u7edf\u548c\u4eba\u5458\uff0c\u4ee5\u4fbf\u53ca\u65f6\u76d1\u6d4b\u4e92\u52a8\u548c\u901a\u62a5\u53d1\u73b0\u3002\u5404\u4e2a\u7ec4\u4ef6\u4e5f\u9700\u8981\u4e00\u5b9a\u7684\u7cfb\u7edf\u6765\u5b9e\u73b0\u6574\u5408\uff0c\u4f7f\u5176\u80fd\u534f\u540c\u4e00\u81f4\uff0c\u8ba9\u4f60\u7684\u6350\u8d60\u4eba\u540d\u5f55\u53d1\u6325\u6700\u5927\u7684\u6548\u529b\u3002<\/p>\n<p><b><\/b><span style=\"color: #ff6600;\"><b>\u66f4\u597d\u5730\u5229\u7528\u6570\u636e<\/b><\/span><\/p>\n<p>\u4e0e\u4ee5\u524d\u76f8\u6bd4\uff0c\u73b0\u5728\u6709\u66f4\u591a\u53ef\u7528\u7684\u6570\u636e\uff0c\u975e\u8425\u5229\u7ec4\u7ec7\u8981\u505a\u7684\u4e0d\u53ea\u662f\u6536\u96c6\uff0c\u8fd8\u8981\u7406\u89e3\u5b83\uff0c\u4f7f\u7528\u5b83\u3002\u800c\u673a\u6784\u9886\u5bfc\u4eba\u5fc5\u987b\u80fd\u591f\u5229\u7528\u5df2\u6709\u6570\u636e\uff0c\u4f9d\u636e\u5b83\u4eec\u5236\u5b9a\u6709\u6548\u7684\u51b3\u5b9a\u548c\u89c4\u5212\u3002<\/p>\n<h3><b>\u7ed3\u8bed<\/b><\/h3>\n<p>\u8fd97\u4e2a\u65b9\u9762\uff0c\u5927\u81f4\u5448\u73b0\u4e86\u975e\u8425\u5229\u90e8\u95e8\u5728\u5e02\u573a\u8425\u9500\u65b9\u9762\u7684\u73b0\u72b6\u548c\u8d8b\u52bf\u3002\u5bf9\u4e8e\u975e\u8425\u5229\u673a\u6784\u800c\u8a00\uff0c\u4f60\u4eec\u4e0d\u5fc5\u9762\u9762\u4ff1\u5230\u5730\u8003\u8651\u4e0a\u8ff0\u6240\u6709\u65b9\u9762\uff0c\u800c\u662f\u5728\u4e86\u89e3\u5168\u5c40\u4ee5\u540e\uff0c\u4e13\u6ce8\u4e8e\u67d0\u4e00\u4e2a\u80fd\u4e3a\u4f60\u7684\u673a\u6784\u5e26\u6765\u6700\u5927\u6539\u53d8\u7684\u9886\u57df\uff0c\u6539\u5584\u73b0\u6709\u5b9e\u8df5\uff0c\u5c1d\u8bd5\u8fd0\u7528\u65b0\u65b9\u6cd5\u3001\u65b0\u5de5\u5177\u3002 \u975e\u8425\u5229\u90e8\u95e8\u6b63\u5728\u7ecf\u5386\u5f88\u591a\u53d8\u5316\uff0c\u5bf9\u4e8e\u53c2\u4e0e\u53d8\u9769\u3001\u8fd0\u7528\u65b0\u6280\u672f\u800c\u8a00\uff0c\u76ee\u524d\u6b63\u662f\u4e00\u4e2a\u975e\u5e38\u6fc0\u52a8\u4eba\u5fc3\u7684\u65f6\u523b\u3002<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u867d\u7136\u7f8e\u56fd\u57fa\u91d1\u4f1a\u6570\u91cf\u548c\u6350\u8d60\u603b\u989d\u90fd\u5728\u589e\u52a0\uff0c\u975e\u8425\u5229\u673a\u6784\u7684\u7b79\u6b3e\u5374\u53d8\u5f97\u8d8a\u6765\u8d8a\u96be\u3002\u5f53\u524d\u975e\u8425\u5229\u90e8\u95e8\u51fa\u73b0\u4e86\u54ea\u4e9b\u53d8\u5316\uff1f\u5b83\u4eec\u5bf9\u975e\u8425\u5229\u7ec4\u7ec7\u7684\u54c1\u724c\u3001\u8425\u9500\u3001\u52df\u6b3e\u53c8\u6709\u4ec0\u4e48\u5f71\u54cd\u5462\uff1f<\/p>\n","protected":false},"author":8,"featured_media":806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[25],"tags":[32,33,10,19],"class_list":["post-795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-institution","tag-32","tag-33","tag-10","tag-19"],"jetpack_featured_media_url":"http:\/\/www.gpcommon.org\/ch\/wp-content\/uploads\/2013\/07\/1.jpg","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p30u82-cP","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/posts\/795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/comments?post=795"}],"version-history":[{"count":15,"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/posts\/795\/revisions"}],"predecessor-version":[{"id":1148,"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/posts\/795\/revisions\/1148"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/media\/806"}],"wp:attachment":[{"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/media?parent=795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/categories?post=795"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gpcommon.org\/ch\/wp-json\/wp\/v2\/tags?post=795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}